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When visual communication is the way forward

Learn how AJ Products got 3D stills and film to show their new product.


To show the product’s simple functionality and the individual parts of the product.

What we did

3D images and assembly film


Faster time to market
Simple instructions implemented in the 3D video to show on a trade fair.


Company name: AJ Products
Industry: Office-, school-, warehouse-, and industry supplier
Region: Denmark, Europe


See how the product works in real life

AJ Products reached out to us as they needed to visualize a new product from their wide range of warehouse shelving and pallet racking systems. AJ Products is one of the leading office-, school-, warehouse-, and industry suppliers in Europe. 

Therefore, they needed some quality images to show their new product, so their clients could see the quality of this brand new product. As the functionality of the product was not easy to visualize in reality, 3D was the optimal way forward.

AJ Products by Cadesign form AJ Products by Cadesign form AJ Products by Cadesign form

The small details

Using 3D stills made the process a lot faster for a company like AJ Products. The fact that they did not have to produce a sample of their product, divide it into small parts and take the photos means that the process runs more smoothly and is way faster. The focus on the images was to show the small details that would be hard to catch on a real camera, and furthermore to make them more alive and visual for their customers. The idea is that you can tell the story behind it and see how the product works in reality simply by looking at the images above.


From 3D stills to 3D film

AJ Products were so satisfied with the images that when they had to present and release the product on a trade fair, they also requested a video that could show the functionality of the product. This turned into a creative process between AJ Products and our team of 3D experts to make this become reality. 

They wanted to visualize the warehouse and show the product’s simple functionality to save space, but also show the individual parts of the product.

AJ Products by Cadesign form
AJ Products by Cadesign form
AJ Products by Cadesign form
AJ Products by Cadesign form

"Surprisingly more"

This would normally be quite a big task to visualize in reality, but with technology today, and with the 3D animation and program we use, the outcome was impressive. Now, the product is visualized in parts, in totality, and its functionalities are shown in a lively way so that AJ Products’ customers can see the purpose and visualize it would work in their own warehouse. 

AJ Products wanted to show the possibilities of this new product, and it really turned out to be the ideal way of presenting it at fair trades and matching their slogan: “Surprisingly more.”
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Industry-specific examples

Go to our industry-specific pages where we've collected all the best images, films, and product configuration examples from five different industries: Furniture, Kitchen & Bath, Home Improvement, Industry & Manufacturing, and Prefabricated Houses.


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