Novenco creates a feel-good brand connection

Learn how we create the storyboard behind a feel-good film.

Challenges

Promote their new and environmentally friendly straight airflow ZerAx® fans at a trade fair

What we did

• Brainstorm storyboard
• Storytelling into 3D film

ROI

Bring forth a message in an elegant manner. Less cost than real time photography.

Timeline

• Company: Novenco
• Industry: Building & Industry
• Country: Denmark, Scandinavia

Challenges

Simplifying the complex with storytelling

Novenco came to us with a need. They wanted to promote their new and environmentally friendly straight airflow ZerAx® fans at a trade fair. Luckily, they were very open to ideas on how to use storytelling as a simplifying element.

We listened. We brainstormed. We found the perfect little storyteller:

A fly.

Attract great attention

Return on investment

Novenco is a pioneer when it comes to environmental considerations in the design and manufacturing of ventilation equipment and fans. Their resource-friendly products reflect their dedication to long life spans and environmentally safe production processes.

"The film has attracted and still attracts great attention, as it brings forth our message in an elegant manner. It uses a storytelling not yet seen in the industry"

Katarzyna ToeplerMarketing Manager at NOVENCO Building & Industry A/S

Solution

Why the fly?

Why the fly? Well, we needed an object that was sensitive towards airstream to illustrate the genius of the new product.

Making it a living object is always a good way to make the story relatable and make the USPs of the product almost sensuous.

When our feelings are activated, we are much more likely to remember, what we have experienced. And if it's a good feeling like amusement it causes a chain reaction, where we unconsciously link the good feeling to the brand, thus making us more inclined to buy something from that brand.

Results

Airflow matters

NOVENCO Building & Industry’s efficient and reliable products and systems for ventilation are part of industrial, commercial, public and residential buildings all over the world.

Visit them here: www.novenco-building.com

See the short film on how we work with storytelling and what effect it has.

See our portfolios

Industry-specific examples

Go to our industry-specific pages where we've collected all the best images, films, and product configuration examples from five different industries: Furniture, Kitchen & Bath, Home Improvement, Industry & Manufacturing, and Prefabricated Houses.

TOUCH

PORTFOLIO Kitchen & Bath

PORTFOLIOKitchen & BathRead More

TOUCH

PORTFOLIO Furniture

PORTFOLIOFurniture

TOUCH

PORTFOLIO Industrial

PORTFOLIOIndustrialRead More

TOUCH

PORTFOLIO Home Improvement

PORTFOLIOHome Improvement