
Novenco creates a feel-good brand connection
Learn how we create the storyboard behind a feel-good film.
• Storytelling into 3D film
• Company: Novenco
• Industry: Building & Industry
• Country: Denmark, Scandinavia
Simplifying the complex with storytelling
Novenco came to us with a need. They wanted to promote their new and environmentally friendly straight airflow ZerAx® fans at a trade fair. Luckily, they were very open to ideas on how to use storytelling as a simplifying element.
We listened. We brainstormed. We found the perfect little storyteller:
A fly.





Return on investment
Novenco is a pioneer when it comes to environmental considerations in the design and manufacturing of ventilation equipment and fans. Their resource-friendly products reflect their dedication to long life spans and environmentally safe production processes.
Why the fly?
Why the fly? Well, we needed an object that was sensitive towards airstream to illustrate the genius of the new product.
Making it a living object is always a good way to make the story relatable and make the USPs of the product almost sensuous.




Airflow matters
NOVENCO Building & Industry’s efficient and reliable products and systems for ventilation are part of industrial, commercial, public and residential buildings all over the world.
Visit them here: www.novenco-building.com
Industry-specific examples
Go to our industry-specific pages where we've collected all the best images, films, and product configuration examples from five different industries: Furniture, Kitchen & Bath, Home Improvement, Industry & Manufacturing, and Prefabricated Houses.