Aubo

Challenges Being a kitchen, bath, and wardrobe manufacturer, AUBO doesn't just sell products - they sell a certain lifestyle, which must be present in all their marketing material.

What we did

Create beautiful interior images and film for social media of their kitchen, bath, and wardrobes based on our Location Library service.

ROI

Reduced time-to-market
Reduced lead time on marketing assets
More than 4,7 tons of CO₂ emissions saved

Client

AUBO

Kitchen, bath, and wardrobe manufacturer

Scandinavia

Challenges

Reduce lead time on marketing assets while launching a new brand

Kitchen, bath, and wardrobe manufacturer AUBO builds its products in a fashionable design with an insistent West Jutland thoroughness. By adopting product digitalization in their processes they managed to rebrand themselves as a modern and relevant player on the Danish market.

As for any furniture manufacturer, images are a big part of their visual identity. Furniture is a lifestyle product and to sell it, one needs to sell a lifestyle.

For AUBO, that means coming up with a lot of visuals showcasing their sense of orderliness, sustainability, quality, design, and transparency.

When using 3D visualization to create their images, there are no physical limitations to the imagination. And as every marketer knows, looking at a blank paper can be scary. That’s one of the reasons AUBO chose to use a ready-made location from our Location Library.

Aubo

Reduce time-to-market significantly

“Choosing a location from Location Library is a shortcut to make a lot of pictures in a short time but show off many different products with many stylings in great quality. We got so much positive feedback on the pictures - the surfaces look very real and it lives up to the quality and perception of our products. It's also a source of inspiration, it shows the creative thoughts and details that you ordinarily would not get. The location we chose has wooden beams and it gives you that extra layer of something that looks nice and very personalized.”

Helle Pagh Chief Marketing Officer

Solution

Location Library as the foundation for fast and effortless rebranding

Choosing a location from the Location Library helped AUBO create a lot of images quickly and easily. Every location in the library is unique and with its own character, which is the starting point for styling it and creating that AUBO feel.

In this case, the Location Library service rapidly cuts time-to-market by getting rid of all the tasks that a traditional physical photoshoot entails: finding a property, asking for permissions, hiring a photographer, or ensuring the transportation and assembling of the furniture.

Once a 3D location was built up, AUBO could keep reusing the same location over and over while creating new close-up images or specific angles of their products.

AUBO chose the location called "Location 05 - Rustic modern farmhouse". Here are a few examples of how the empty location looks at the beginning of the process.

Reduce lead time on marketing assets while launching a new brand

Reduce time-to-market significantly

Location Library as the foundation for fast and effortless rebranding

Obsolete materials replaced fast and effortlessly with Location Library

Industry specific examples

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Visual communication is changing