As part of a rebranding strategy, AUBO needed to move fast and effortlessly in creating new marketing material for their online and offline presence. Location Library was the perfect foundation for communicating their new values.
Create beautiful interior images and film for social media of their kitchen, bath, and wardrobes based on our Location Library service.
Kitchen, bath, and wardrobe manufacturer
Danish furniture manufacturer AUBO builds its kitchens, bathrooms, and wardrobes in a fashionable design with an insistent West Jutland thoroughness. By adopting product digitalization in their processes they managed to rebrand themselves as a modern and relevant player on the Danish market.
As for any furniture manufacturer, images are a big part of their visual identity. Furniture is a lifestyle product and to sell it, one needs to sell a lifestyle.
For AUBO, that means coming up with a lot of visuals showcasing their sense of orderliness, sustainability, quality, design, and transparency.
When using 3D visualization to create their images, there are no physical limitations to the imagination. And as every marketer knows, looking at a blank paper can be scary. That’s one of the reasons AUBO chose to use a ready-made location from our Location Library.
Choosing a location from the Location Library helped AUBO create a lot of images quickly and easily. Every location in the library is unique and with its own character, which is the starting point for styling it and creating that AUBO feel.
In this case, the Location Library service rapidly cuts time-to-market by getting rid of all the tasks that a traditional physical photoshoot entails: finding a property, asking for permissions, hiring a photographer, or ensuring the transportation and assembling of the furniture.
Once a 3D location was built up, AUBO could keep reusing the same location over and over while creating new close-up images or specific angles of their products.
AUBO chose the location called "Location 05 - Rustic modern farmhouse". Here are a few examples of how the empty location looks at the beginning of the process.
Go to our industry specific pages where we've collected all the best images, films, and product configuration examples from five different industries: Furniture, Kitchen & Bath, Home Improvement, Industry & Manufacturing, and Prefabricated Houses.