Learn how Fomaco improved their corporate visual identity with 3D images, process videos, and a website update.
3D images, 3D videos, and a corporate visual update of their website
The process film and 3D images have helped potential clients to remember the products and increased their sales
Industry: Industrial & Manufacturing
Country: Denmark, Scandinavia
"We have some very complex machines." This is how Fomaco's marketing manager Sebastian Müller begins when asked to describe the company's machines, which salt and marinate meat, poultry, and fish. "It's hard for ordinary people to understand the process that meat goes through in these machines," he says.
Over 10 years ago, we started making product films for Fomaco.
With CGI (computer-generated imagery), we can bring out the hidden functions and show the processing operation in action in all of Fomaco’s highly complex food processing machinery.
In 2014, it was time for a visual lift. Fomaco needed to look as excellent as they perform, so together with their management, we created a brand new Corporate Visual Identity. From brochures to work clothes, interior branding, business cards, and an all-encompassing corporate website. Not only do they now have a brand to match their global reach, but they also have a streamlined marketing setup that is ready for the innovative ideas of the future.
Cadesign form developed and refined the entire identity of Fomaco. We have been responsible for everything from the choice of corporate colors, logo design, corporate website, 3D images, 3D videos to the authoring, and visual update of all brochures. This creates a common thread and therefore a strong corporate communication for Fomaco.
We have developed a sharp visual website that ensures a user-friendly experience,
focused on creating a strong visual communication about Fomaco’s complex products in the videos, and ensured that the customer both understands and remembers the products.
"As an added bonus, it's also easier for our clients to remember our products," says a satisfied Müller, who concludes: "3D process videos say more than a thousand words."
Go to our industry specific pages where we've collected all the best images, films, and product configuration examples from five different industries: Furniture, Kitchen & Bath, Home Improvement, Industry & Manufacturing, and Prefabricated Houses.