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Digital Transformation

An overview to help you transform your business processes.

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Digital transformation in marketing

Embrace technology and create shopping experiences tailored to your customers' wants and needs.

Are you up to speed with digital transformation? The future belongs to companies that use technology to give their customers personalized shopping experiences that match purchasing behavior - the most important tool in the modern marketing toolbox.

Introduction

Is it still relevant to talk about digital transformation

Your average customer's buying journey is rarely undertaken as the result of a spontaneous decision. There are important considerations that need to be taken into account and processed before he or she turns into a paying customer.


But did you know that upwards of 80 percent of your average customer's buying process takes place at home with either a smartphone or computer at hand?


As a result, you need to provide your customers with online tools that will help them make well-informed decisions. Convert static product images into vibrant, visual content in lifelike environments, which not only provides an experience with more materiality and less nonsense but ultimately makes a more memorable impression.

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Read the in-depth article: "5 business benefits of digital transformation in  your marketing"

What is digital transformation?

Digital transformation is the process of using technology to create new business processes - both internally and externally - with the goal of realizing the immense potential of digitalization. It allows you to streamline processes, keep up with competitors, and ultimately produce remarkable bottom-line results.

Is digital transformation relevant to me

Do you offer a product that can be modified into many different versions? Do you allow your customers to explore the many shapes, colors, and textures of your product?

Then yes!

Even if your product or service does not fit neatly into the above box, the answer is still yes. A lot of the marketing department's workflows can be streamlined and automated with the right technology, giving you the time to be creative and grow your business, rather than struggle with expensive daily manual processes.

Do you offer a product that can be modified into many different versions? Do you allow your customers to explore the many shapes, colors, and textures of your product?

Then yes!

Even if your product or service does not fit neatly into the above box, the answer is still yes. A lot of the marketing department's workflows can be streamlined and automated with the right technology, giving you the time to be creative and grow your business, rather than struggle with expensive daily manual processes.

Read the in-depth article: "9 golden reasons why digital transformation matters  for your business"

Video examples illustrating our version of digital transformation

In our world of 3D visualization, we often get the question, "what do you mean when you say digital transformation?". And for visual communication geeks like us, it can be hard to explain with words, and obviously, there's a process for how we work.

But in a nutshell, these videos illustrate what actually happens - first we create a 3D model of your product, then we visualize it with color, texture, environment, lighting, and - well whatever you desire. 

What to choose

What is the difference between digital transformation and digital innovation

Many of us tend to mix up the terms "digital transformation" and "digital innovation" when speaking of the way in which we become ever more digital in terms of running our businesses. But in fact, there's a clear difference. And it's important to understand that difference if you want to succeed with your digital transformation.

Digital innovation refers to new digital solutions and workflows that you would like to see become part of your business. Digital transformation, on the other hand, is the transition that happens when you develop a strategy that provides the framework for the implementation of digital solutions. Read more.

Example of digital transformation

While digital transformation is the choice to pursue cost-effective and future proof digital work processes over traditional time-consuming ones, digital innovation is the result. The actual product of your digital transformation strategy.

Here's an example of that product. A 3D model of a product that can be used in all shapes and forms and whichever setting and texture you want. Unlike a traditional photoshoot of products, these models can be re-used time and again.

Adjust your marketing activities to match the buying behavior of your customers

Unless you sell milk or socks, you're aware that every potential customer's buying journey involves important questions and considerations that need to be processed and answered before he grabs a credit card and presses the "buy" button. As a result, the sky is the limit in terms of what he expects from your online presence. It's here that he explores and educates himself to know more about your product. And, of course, you need to give him all the answers he’s looking for. Read more.

Boost your customer satisfaction by up to 30 percent

If you reserve the top spot on your list of areas you need to prioritize in your next business plan for digital transformation, you will not only see positive bottom-line results but according to McKinsey, it can increase your company's customer satisfaction by 20-30 percent.

Kickstart your digital transformation

Digital transformation can seem opaque and fluffy on the surface. But it doesn't have to be. In fact, you can divide your process into five steps: uncover your needs; choose the first project; execute, either on your own or in collaboration with a partner; customize and learn from your experience; and last but not least, seize the opportunities - take advantage of the synergy benefits that will constantly be emerging. 

Read the in-depth article: "How to Build a Video Marketing Strategy"

Exterior image examples

How does digital transformation look in practice?

Whether you sell outdoor furniture or prefabricated houses, implementing a digital transformation framework in your business can provide you with possibilities you might now even know exist. 

Like this wonderful rooftop terrace or the most beautiful mountain surroundings for your housing illustrations.

Four benefits of digital transformation

1
Faster execution

Save valuable hours and reduce your TTM (time to market) by replacing traditional photography and videos with 3D images.

2
Noticeable return on investment

Implementing digital solutions is not free of charge. But once you've made the new digital workflows an integrated part of your everyday work life, it will provide a noticeable ROI in the long run.

3
Increased user engagement

More and better digital content will pave the way for greater user engagement and better user experiences that match your customers' buying behavior.

4
Greater re-usability

3D images can be shaped and redesigned into many different formats. This results in more flexible workflows as technology enables you to adjust and customize your pictures continuously.

Read the in-depth article: "5 business benefits of digital transformation in  your marketing"

Resources

Helpful digital transformation resources

We've collected a list of some of the resources out there that we found very useful. If you feel something is missing don't hesitate to reach out to us either on the chat or by email.

List of resources

Marketing Statistics 2020 (HubSpot)

Top video marketing platforms (50wheel)

Video marketing SEO (Search Engine Journal)

The beginner's guide to YouTube marketing (Backlinko)

 

We've collected a list of some of the resources out there that we found very useful. If you feel something is missing don't hesitate to reach out to us either on the chat or by email.

List of resources

Unlocking success in digital transformations (McKinsey)

What is digital transformation? (Salesforce)

5 social trends driving digital transformation (bigcommerce)

Digital transformation is not about technology (Harward Business Review)

 

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Industry specific examples

Go to our industry specific pages where we've collected all the best images, films, and product configuration examples from five different industries: Furniture, Kitchen & Bath, Home Improvement, Industry & Manufacturing, and Prefabricated Houses.

Related content

Additional articles about digital transformation

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Conclusion

Are you ready to make your digital dreams come true?

If it's the first time you're moving away from traditional photography or film towards new forms of visual communication, the journey might seem daunting. Who knows where you'll end up?

But don't worry.

If you get on board with us, we'll help you safely navigate your digital transformation from start to finish. With us as your partner, no aspect of visual communication is beyond your reach. Whether you need custom, ad hoc services, or package solutions, our setup is ready to deliver.

What's more, our customers can fully rely on our stability - we pride ourselves on the ability to consistently deliver the highest quality visual communications. It's the reason we maintain good customer relationships year after year.

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