- 01 What is it?
- 02 Implementation
- 03 Endless possibilities
- 04 ROI
- 05 Next steps
The characteristic effect of commercials
Commercials enable you to reach out to an extensive and diverse audience, with your key message, starring as the focus point. There is a huge variety of platforms which can be exploited to host your commercial feature. For example, if you’re searching for an alternative to TV ads, you can instead go online and select people closer to your original target group.
CGI sculpts your product
The commercial feature combines CGI film with real live footage which makes it possible for us to create the ultimate surroundings for the story that we're trying to tell while emphasizing the feel and requirements we desire for the specific commercial. We create houses in 3D so that they contain rooms that are perfectly planned and arranged and with the appropriate styling so the product can be showcased in just the right way. We are able to reposition and alter everything continuously to ensure that the product is presented in the best possible way, which is one of the major benefits of CGI.
By extracting the value of the product in atmospheric storytelling, our clients will get the impression that they are presenting more than just a product – they present wishes, desires and dreams and that is what will eventually sell products!
Exploit your products in the best possible way
Benefit from the endless possibilities of computer-generated imagery and re-use your 3D images in a completely different context.
By altering the image minimally we can add various zoom, panning and scaling effects that will put your image into motion next up we'll add some flattering lighting and some depth to the film and voila! You will have yourself a brand new and visually appealing commercial.
Commercials can still convert
In the marketing industry, there has been some debate about the effects of classic commercials and advertisements. Some commercials have definitely outstayed their visit and have become outdated primarily due to the fact that the focus has shifted somewhat over the past couple of years with the explosive increase on media platforms, communication channels and context related exposure to hit the specific target audiences.
However, the commercial as a means of effective mass communication is still very alive and well. In fact, we are constantly exposed to thousands upon thousands of ads and commercials even on a daily basis making it ever so important that you position yourself in the top of the rankings compared to your competitors within the same product area.
Storytelling as a captivating tool
Commercials can showcase even the most complex products, in a captivating and spectacular way. Have a look at the examples below to see how the respective products are brought to life by the works of a strong message and the use of creative storytelling.
Due to Danfoss' innovative approach to marketing, they are willing to take chances and do things out of the ordinary. Luckily, we are willing to do the same, resulting in this encapsulating commercial.
Danfoss has let the grace of ballet act as a symbol of the excellence of their IMC Integrated Motion Controller. The use of storytelling has enabled Danfoss to simplify their otherwise rather complex products.
Check out this commercial film we did for Novenco. They wanted to showcase their products, energy-friendly ventilation systems and fans, in a creative and comprehensible manner. We listened to their desires, brainstormed and finally came up with the idea of implementing storytelling and creating the perfect narrator for the purpose, namely a fly.
In this commercial, yet again, Danfoss was able to transition their Orbital motors into a captivating commercial with the inclusion of storytelling. They created an inter-contextual reference to the "Transformers" universe to help explain the wonders and force of their Orbital motors.
This truly illustrates how stepping out of the box is at times, necessary to achieve the best result!
MIR is dedicated to developing user-friendly, flexible and safe robots to help companies increase the efficiency of their operations. We made this commercial film, which explains their products and them as a company.
Schur is a Danish found company who provides packaging, packaging machines, packaging systems, and knowhow. This film is used as a commercial film to explain their services.
We created this commercial for Cibes that shows how their product, Cibes EcoSilent, can be an integrated part of our lives.
We created this commercial for Dali, Danish Audiophile Loudspeaker Industries, which introduces the Phantom M-250.
We created this commercial for Kvik that shows the beautiful details and features a Kvik kitchen consist of. Especially, the focus is that the kitchen can be styled exactly as the customer wishes.
We have created this commercial for Markilux that shows how you can style and adjust different awnings yourself.
In winter 2014, we had the pleasure of creating this commercial for the HTX study program at AATG in Aalborg. All environments and elements in the film are computer-generated.
We had the pleasure of producing this commercial for BWT that focuses on the advantages of their full automatic osmosis system.
We have had the pleasure of producing this commercial for BoConcept related to a sale.
We have had the pleasure of producing 3 spots about the new Hummel Aerocharge 2.0 shoe for use on social media platforms and in stores around the world.
We have had the pleasure of producing this film for Nordlux that introduces their new Smart Light concept.
We have had the pleasure of creating this commercial for Bosch that portrays the new i-DOS washing machine and its smart features.
From four images to a commercial
Kitchen manufacturer Magnet knows exactly how to benefit from the endless possibilities of computer-generated images. They focussed their efforts on creating the perfect room set images, fully styled, with perfect lighting and a homey atmosphere. We then took the images, added some zoom, panning and scaling and hey presto! Magnet got an incredible and visually appealing commercial.
See for yourself!
Examples from your industry
Go to our industry-specific pages where we've collected all the best images, films, and product configuration examples from five different industries: Furniture, Kitchen & Bath, Home Improvement, Industry & Manufacturing, and Prefabricated Houses.
Reach out to get examples from your industry