We’ve seen it before, and we’re seeing it again these days. Large brands pausing their marketing budgets in uncertain times – and it is of course tempting to do so when your customers aren’t making any purchases. It is however a wrong decision for most businesses.
Cadesign has been around for more than two decades, and we’ve helped large brands through treacherous waters before - and of course our compass is digital. If you digitize your content, you’ll get an extremely flexible output – for a fraction of the resources spent. Financial and environmental.
We'll cover:
Here, you can read a short recap of the questions and answers from the Q&A
We are getting quite good at modeling body parts and have an extensive library with e.g. hands. We don't think the technology is quite there yet when it comes to modeling a full human being. We may do live action photography of humans and insert them into a CGI scene.
One way is to incorporate a reuse and recycle mentality - we can help you increase ROI by reusing your content and creating new materials.
Another way is to take advantage of the synergies of CGI. It's fairly easy to move from images to videos to product configurators etc., which can save you time and money.
There are different ways of getting started - some dip their toes in first and others go all in, where we help them create a roadmap for how they can get an ongoing flow of campaign materials. It's up to you and how you prefer to work.
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