Have you ever spent time reading a long and detailed text about a product or service - other than this particular text you are currently reading, of course - and end up wondering: what was the message even and what was the key takeaway? Odds are that you have likely landed on this page to either learn more about explainer videos or are looking for an explainer video company to help you with the production.
Today is your lucky day, as you have the opportunity to hit two birds with one stone. Get to both know more about the potential of explainer videos and how Cadesign form can help you with creating the very best explainer videos for your unique solution.
For your potential customers to be able to show interest in your idea, they will need to understand exactly what you are trying to sell them without keeping them busy all day - but how?
This is where the potential of making an explainer video comes into the picture, making the complex concepts and ideas easy to understand. With the help of motion graphics, audiovisual, and animations, you can make sure that your audience sticks around a long time enough for you to deliver your entire message in a straightforward and engaging style.
How would you make even the most complex of messages accessible to practically anybody? Perhaps you may think that a long text that lays out all the details of your product or service is the way to go? For other purposes in the online world of business, it might be a perfectly good solution, but for the concept of your product or service to resonate more strongly among your potential customers, the value of explainer videos can’t be overstated.
To ensure that your message is received by an audience who neither has the time nor patience to read the whole text, having an explainer video is an ideal way to spread your messages across various online platforms. The overarching goal is to present your solution as the ideal solution to your target audience’s pains.
Explainer videos are short videos - usually no more than a couple of minutes of playtime - that are aimed at explaining your unique business concept in a manner that is clear and informative but also engaging. Making an animated video that explains your product or service usually does a great job of creating immediate attention, captivating your target audience, and communicating in a straightforward way. The subject of your explainer video can also vary and focus on:
Imagine that you are in the industrial B2B industry and you sell highly advanced packaging solutions. How would you explain your unique concept to others briefly and concisely to others in a way that maintains the viewer’s attention and interest? Such was the case with Schur, a leading supplier of flexible packaging solutions for industrial use. In our animated explainer video for the client, we have highlighted the key benefits and features of the packing solutions in a clear and to-the-point fashion.
For more relevant client cases, check out our blo post about "6 great explainer video examples".
In visual storytelling, a golden rule of thumb is to show, don't tell.
There are many reasons why having an explainer video to explain your product or service can be quite worth it for your business; from captivating visual storytelling to straight-to-the-point explanations and much more. We have highlighted some of the major benefits of the video marketing solution:
Most people look towards the internet to find answers and solutions to their problems. An explainer video can provide valuable information and explanation in a simple and clear way that is highly valued by visitors who also could be new potential customers. Explainer videos also help you establish professional authority, further strengthening your online reputation.
With the vast amount of information available, you will need to look for creative solutions to break through all the noise on the internet. It is also still far from every company that has realized the potential of explainer videos.
Did you know that a majority of your potential customers would watch an explainer video to learn more about your product or service? And who doesn't prefer to watch a short video rather than reading a long text or manual? According to various independent sources, including Forbes, more than 90% of consumers that are watching a video are significantly influenced in their decision to purchase.
An explainer video is not only a way to showcase your concept and ideas but also a powerful marketing tool. Having videos on your website and social media can positively impact your organic rankings on Google and other search engines. Explainer videos can offer highly relevant and valuable content while also potentially keeping the visitors on your website for a longer duration - something that Google among others also values highly.
Utilize the option to spread the video out on several platforms and locations like your website or showroom, at exhibitions, on social media, and on video platforms such as YouTube. The video format of explainer videos makes them easy for viewers to share with others as they also believe that others are more likely to easily receive the message rather than reading a long text.
If you are into beer, you have likely come across Royal Unibrew at some point. For this case, we were asked to showcase and celebrate their long history and traditions of beer-brewing as well as offering insights into their partnership with PepsiCo in Denmark. Our solution is inspired by the classic fairytale approach to visual storytelling, combining both animation and live-action elements to create a truly magical and compelling video.
Does the thought of creating explainer videos for your business sound interesting to you? Then there is no need for you to start from the bottom by taking video animation classes to find someone who makes amazing explainer videos.
Your explainer video can be presented in various formats, each with its own advantages. Are you not sure which video style to go for? Don’t hesitate to reach out to us for further discussion and advice. Meanwhile, you have the option to get inspired by our different types of explainer videos such as:
A great way to explain your concept in a lively and imaginative way, is to create an animated explainer video. It can especially be a significant game-changer for explaining your non-psychical products or service creatively and engagingly. Do you need to make adjustments? With animated explainer videos it is also easier for you to update and edit the video without holding a big reunion with the entire film crew just for a few small tweaks.
This type of explainer video offers great levels of interactivity and eye-to-eye engagement to make it more personal. This can be especially ideal if you offer a people-oriented service. No need to go exclusive - combine both animated and live-action elements to play into both strengths.
Is your product not already in production and ready to showcase live? No worries: we can also make detailed 3D visualizations of your product or concept. We like to consider ourselves both masters and pioneers in 3D and CGI, creating photorealistic quality and targeted styling tailored to your needs.
Our family of in-house experts works closely with each other, as well as you, to create an ideal and tailored solution for your needs. Put together under one roof, our team of imaginative and professional minds consists of anything from 3D artists and animators to concept developers, digital designs, and much more to create 360° solutions in service of you and your business.
We help you from start to finish with everything from goal and message framing to developing a detailed storyboard of the concept to find the ideal style and perfect visual frames. When we, in close collaboration with each other, have finalized and approved the design, it is time for us to get into the action of creating the explainer video solution - all while consulting with you and keeping you in the loop on the process.
With many years in the business, we are more than aware that every customer is unique and has unique needs. This is also the mindset we will take to help you develop and launch a successful explainer video that sticks with your target audience. Contact us today to learn more about our explainer video production solution and how we can help you tell your brand story or unique concept in a creative and excellent way.
Are you ready to start your new journey into the digital promise land of visual communication? Stop looking at the limitations and start imaging all the possibilities today with Cadesign form.
An explainer video should fit the style of the respective company and of course the respective topic and target group. So let yourself be inspired by the different types of our customer examples. Which video do you like the most?
3D visualization for Pieter Mouritsen A/S that represents the new PM2100 diesel compressor. In addition, we delivered an e-learning film and 360-degree 3D site for education in relation to the use of the compressor.
We created this animation film for Continia that explains how easy it is to get started with scanning appendices and much more - directly in Dynamics NAV.
We created this animation film about the GDPR rules that came into force in 2018. We have focused on the fact that it should be easy for the audience to understand what GDPR is - and how ALSO's distributors can help.
In this animation film that we have produced for Raptor Services, we get insights into how companies can boost their sales with the Raptor Smart Advisor.
Once you’ve started 3D-digitalizing lots of possibilities is just around the corner. Or actually within the four walls of Cadesign. As a full-service visual communication agency, we help our customers boost their digitalization with:
At Cadesign form we are much more than just an explainer video company; we are here to deliver world-class visual communication through a number of creative digital services. We are a full-service agency for CGI and visual communication to give your product or service the full visual showcase that it truly deserves. We are your one-stop-shop for digital transformation services such as:
Go to our industry specific pages where we've collected all the best images, films, and product configuration examples from five different industries: Furniture, Kitchen & Bath, Home Improvement, Industry & Manufacturing, and Prefabricated Houses.
Let's do amazing work together.