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Furniture portfolio

Furniture
A collection of images, film, animation, and tools to help you succeed with CGI in your furniture business.

Kitchen and bath portfolio

Kitchen & bath
Learn how industry leaders in the kitchen, bath, and bedroom industry use CGI to grow their business and brand recognition.
Industrial portfolio
Industrial
Are you struggling to show complex or hidden parts of your product? With CGI we can visualize your product part by part and from all angles.

Home improvement portfolio

Home improvement
An inexpensive, quick and easy way to build your brand with beautiful high-quality images, film and configurators.
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Fritz Hansen case story Cadesign form

Featured furniture case story
As the high-end lifestyle brand that Fritz Hansen is, it was a challenge to find a  professional partner who understands their needs while delivering quality materials on time.

Cambria lakedale kitchen

Kitchen & bath case story
Cambria is passionate about its products, and the visualizations of its quartz surfaces. However, the company faced a challenge with only one in-house 3D artist, causing a bottleneck.

GEA case story Cadesign form

Featured industry case story
Discover how one innovative idea ignited a year-round tale of triumph for GEA, a revolutionary leader in sustainable heating and cooling solutions.

Keflico_navigation_image_429x300

Home improvement case story
Providing customers with a product configurator, Keflico created a smooth user experience which resulted in the highest ever engagement rate on their website one week after the launch.
We're always looking for talented people to join our team - Browse open positions

Master the art of explaining by showing

Have you ever spent time reading a long and detailed text about a product or service - other than this particular text you are currently reading, of course - and end up wondering: what was the message even and what was the key takeaway? Odds are that you have likely landed on this page to either learn more about explainer videos or are looking for an explainer video company to help you with the production.

Today is your lucky day, as you have the opportunity to hit two birds with one stone. Get to both know more about the potential of explainer videos and how Cadesign form can help you with creating the very best explainer videos for your unique solution.

A need for simple, informing, and entertaining content

For your potential customers to be able to show interest in your idea, they will need to understand exactly what you are trying to sell them without keeping them busy all day - but how?

This is where the potential of making an explainer video comes into the picture, making the complex concepts and ideas easy to understand. With the help of motion graphics, audiovisual, and animations, you can make sure that your audience sticks around a long time enough for you to deliver your entire message in a straightforward and engaging style.

Blog-illustrations-animation---Explainer-videos

 

What is an explainer video?

How would you make even the most complex of messages accessible to practically anybody? Perhaps you may think that a long text that lays out all the details of your product or service is the way to go? For other purposes in the online world of business, it might be a perfectly good solution, but for the concept of your product or service to resonate more strongly among your potential customers, the value of explainer videos can’t be overstated.

Web white 1020x627 - share explainer videos

 

To ensure that your message is received by an audience who neither has the time nor patience to read the whole text, having an explainer video is an ideal way to spread your messages across various online platforms. The overarching goal is to present your solution as the ideal solution to your target audience’s pains.

How exactly does an explainer video work? Let’s try to explain this

Explainer videos are short videos - usually no more than a couple of minutes of playtime - that are aimed at explaining your unique business concept in a manner that is clear and informative but also engaging. Making an animated video that explains your product or service usually does a great job of creating immediate attention, captivating your target audience, and communicating in a straightforward way. The subject of your explainer video can also vary and focus on:

  • Brand storytelling or brand introduction
  • Guide/tutorial on how to use
  • Walkthrough of product features or process
Example

Schur

Imagine that you are in the industrial B2B industry and you sell highly advanced packaging solutions. How would you explain your unique concept to others briefly and concisely to others in a way that maintains the viewer’s attention and interest? Such was the case with Schur, a leading supplier of flexible packaging solutions for industrial use. In our animated explainer video for the client, we have highlighted the key benefits and features of the packing solutions in a clear and to-the-point fashion.

Why are explainer videos worth it?

In visual storytelling, a golden rule of thumb is to show, don't tell. 

There are many reasons why having an explainer video to explain your product or service can be quite worth it for your business; from captivating visual storytelling to straight-to-the-point explanations and much more. We have highlighted some of the major benefits of the video marketing solution.

Stand out from the crowd

Most people look towards the internet to find answers and solutions to their problems. An explainer video can provide valuable information and explanation in a simple and clear way that is highly valued by visitors who also could be new potential customers. Explainer videos also help you establish professional authority, further strengthening your online reputation. 

With the vast amount of information available, you will need to look for creative solutions to break through all the noise on the internet. It is also still far from every company that has realized the potential of explainer videos. 

Improve conversion rate

Did you know that a majority of your potential customers would watch an explainer video to learn more about your product or service? And who doesn't prefer to watch a short video rather than reading a long text or manual? According to various independent sources, including Forbes, more than 90% of consumers that are watching a video are significantly influenced in their decision to purchase.

Play into the strengths of search engine optimization

An explainer video is not only a way to showcase your concept and ideas but also a powerful marketing tool. Having videos on your website and social media can positively impact your organic rankings on Google and other search engines. Explainer videos can offer highly relevant and valuable content while also potentially keeping the visitors on your website for a longer duration - something that Google among others also values highly.

Spread your messages across various platforms 

Utilize the option to spread the video out on several platforms and locations like your website or showroom, at exhibitions, on social media, and on video platforms such as YouTube. The video format of explainer videos makes them easy for viewers to share with others as they also believe that others are more likely to easily receive the message rather than reading a long text. 

Discover more benefits of explainer videos and check out our blog post: "10  reasons why explainer videos are effective."

Example

Royal Unibrew

If you are into beer, you have likely come across Royal Unibrew at some point. For this case, we were asked to showcase and celebrate their long history and traditions of beer-brewing as well as offering insights into their partnership with PepsiCo in Denmark. Our solution is inspired by the classic fairytale approach to visual storytelling, combining both animation and live-action elements to create a truly magical and compelling video.

Explainer video production tailored to you

Does the thought of creating explainer videos for your business sound interesting to you? Then there is no need for you to start from the bottom by taking video animation classes to find someone who makes amazing explainer videos. 

Your explainer video can be presented in various formats, each with its own advantages. Are you not sure which video style to go for? Don’t hesitate to reach out to us for further discussion and advice. Meanwhile, you have the option to get inspired by our different types of explainer videos such as:

Animated videos

A great way to explain your concept in a lively and imaginative way, is to create an animated explainer video. It can especially be a significant game-changer for explaining your non-physical products or service creatively and engagingly. Do you need to make adjustments? With animated explainer videos it is also easier for you to update and edit the video without holding a big reunion with the entire film crew just for a few small tweaks.

 

Live-action videos

This type of explainer video offers great levels of interactivity and eye-to-eye engagement to make it more personal. This can be especially ideal if you offer a people-oriented service. No need to go exclusive - combine both animated and live-action elements to play into both strengths.

 

3D visualization

Is your product not already in production and ready to showcase live? No worries: we can also make detailed 3D visualizations of your product or concept. We like to consider ourselves both masters and pioneers in 3D and CGI, creating photorealistic quality and targeted styling tailored to your needs.

Our film department

Our family of in-house experts works closely with each other, as well as you, to create an ideal and tailored solution for your needs. Put together under one roof, our team of imaginative and professional minds consists of anything from 3D artists and animators to concept developers, digital designs, and much more to create 360° solutions in service of you and your business.

We help you from start to finish with everything from goal and message framing to developing a detailed storyboard of the concept to find the ideal style and perfect visual frames. When we, in close collaboration with each other, have finalized and approved the design, it is time for us to get into the action of creating the explainer video solution - all while consulting with you and keeping you in the loop on the process.

What is the next step for you?

With many years in the business, we are more than aware that every customer is unique and has unique needs. This is also the mindset we will take to help you develop and launch a successful explainer video that sticks with your target audience. Contact us today to learn more about our explainer video production solution and how we can help you tell your brand story or unique concept in a creative and excellent way. 

Are you ready to start your new journey into the digital promise land of visual communication? Stop looking at the limitations and start imaging all the possibilities today with Cadesign form. 

Get in touch

Further possibilities

Need help with more?

At Cadesign form we are much more than just an explainer video company; we are here to deliver world-class visual communication through a number of creative digital services. We are a full-service agency for CGI and visual communication to give your product or service the full visual showcase that it truly deserves. We are your one-stop-shop for digital transformation services such as:   

Creative portfolios

Examples from your industry

Go to our industry-specific pages where we've collected all the best images, films, and product configuration examples from five different industries: Furniture, Kitchen & Bath, Home Improvement, Industry & Manufacturing, and Prefabricated Houses.

Case stories

Learn how our clients have succeeded with video marketing

Schedule a meeting with an expert