Film

Product Film

Download eBook: Video Marketing Guide 2023
  • 01 How to get started
  • 02 Branding value
  • 03 Creative counseling
  • 04 ROI
  • 05 Next steps

We say no to creative limitations

Let’s just face it; those big, complex, gray industrial machines are not quite eye candy. However, it is certainly possible to catch the attention of your customers with a nice presentation. Product films can be the missing link between you and the customers. Therefore, you should use a film for product presentation – one of the most effective explaining methods.

Increase your branding value

Present your products with a professional approach and use it for multiple platforms to boost the branding value of your company.

A film like this speaks no language, which means that it can be implemented and understood on a global level. A picture tells more than a thousand words - a product film surely explains it all.

How we do it

Cadesign form equals high quality. Our in-house technical specialists are experienced in understanding and visualizing various processes in order to make them detailed and understandable.

Our specialists are experts in creating films that focus on technical facts in a visually understandable and impressive way, which can be used for catching your customers' attention.

What do you get out of it?

Many users don’t know how different products are made or work; a product video is one of the fastest and most effective ways to show it.

With 3D technology, you are ensured a cost effective and efficient process. We value a consistent dialogue between you and your personal team of 3D experts and project managers, so you feel safe and included throughout the process. 

Want to see some more?

Are you ready to start your digitalization process? Then all you need to do is press the button and request a call back.

If you are not quite convinced yet, then keep reading to see some of our great collaborations and get inspired!

Request a call back

EXAMPLE

Is it hard to explain? Show it

Product films are an ideal fit for manufacturers of products that are very hard to explain. These products are typically big, complex machines used in production or assembly lines. However, we likewise do these films for ‘smaller’ products, e.g. the oven film we made for Kuppersbüsch Hausgerate.

Danfoss - Product presentation gets a wonderful lift

When a company like Danfoss sets about introducing a new, technically advanced product, the aim is to present it as simply as possible, whilst also wowing the audience. How then, does the marketing manager manage both challenges? They tell a story! Stories capture people's imagination and illustrate and inspire in a completely fresh way – one which the bare facts simply can't deliver.

Kuppersbüsch Hausgerate - Simplify your product

At Küppersbusch Hausgerate, tangible quality means investing in sustainability: top quality materials, flawless workmanship, best customer service, reliability, and longevity. Therefore they needed a product film that did not just show high quality and expertise, but also simplified in a way that everyone would understand. 

Novenco - A fly on the wall

Sometimes we have to think way outside the box to explain the complex genius of some specific products – optimal air flow would be an example of such a case. So, we thought; ‘what is sensible to air, easy to recognize, relatable, and can be subject to the story of shifting air flow?’ Meet our winged friend – the Novenco fly. This little fellow became so incredibly popular that it is now their air flow mascot.

AJ Products - Surprisingly more

AJ Products is visualized in parts, in totality, and its functions are shown in a lively way so their customers can see the purpose and visualize it in their own warehouse. AJ Products wanted to show the possibilities of this new product, and it really turned out to be the ideal way of presenting it at fair trades and matching their slogan: “Surprisingly more.”

Grimsholm Green - Explainer video

Grimsholm Green is an innovative, proactive and quality-focused force in the field of accessories for garden and landscape equipment. They came to us as they needed to present their new product, as it wasn't easy to explain with just images. 

Hummel Aerocharge - See the detail

Hummel is one of the biggest sportsbrands in Denmark with a special dedication to football and handball. To outshine their competitors, they work with the tiniest details, and therefore want to showcase their products in the very best way. This product film is a great example on how to focus on the details.

OnRobot Sander

OnRobot has a full selection within the field of plug-and-produce end-of-arm tools (EoAT) for collaborative applications. In this film, OnRobot Sander and its characteristics are introduced.

UR16e

OnRobot has a full selection within the field of plug-and-produce end-of-arm tools (EoAT) for collaborative applications. In this film, OnRobot Sander and its characteristics are introduced.

DSI H-Freezer

In this film, we introduce the DSI all-in-one plate freezing solution and all the advantages connected to this product.

GoodHome

In this film, GoodHome presents their storage solutions and how you can adjust them to your home and personal wishes. 

Cibes

We created this commercial for Cibes that shows how their product, Cibes EcoSilent, can be an integrated part of our lives.

MiR 500

In this film that we created for MiR, we explain the features and benefits of the MiR500.

OnRobot VGC 10

An Animated film about OnRobots VGC10 gripper.

Pieter Mouritsen NitroGen

3D visualization for Pieter Mouritsen A/S that represents the new PM2100 diesel compressor. In addition, we delivered an e-learning film and 360-degree 3D site for education in relation to the use of the compressor.

Universal Robots +

In this 3D animation film, which we created for Universal Robots, we discuss the concept of Universal Robots+.

Cabinplant

3D visualizing of the Cabinplant’s Sausage Depositor that simple and elegant demonstrates the functionalities and design.

PROCESS

How much does it cost?

You may have many questions if you are considering digitalizing your product. But we are here for you, and we are happy to help. 

The process is simple. We get to know your company, your values and your goal(s) with the film. We align expectations, such as length of the film, complexity of your product, budget etc. And after this, we create a story board, plan the production and start producing and animating your film. Simple, right?

Now, one of the many questions we get is: How much does it cost? 

Every customer is unique, which is why we don’t work with standard pricelists in specific. All prices are based on an individual case, depending on the scope.

When pricing a film project, the first things we look at are product and process complexity. While product complexity depends on the products' physical size and degree of detail, the process complexity is mostly measured on the number of steps in the process. This includes story/plot, audience, media (platform), environment, music, process, degree of detail, and length. 

EXAMPLE

Reuse to save time and money

‘’A 3D-product film is eye-catching and creates hype around our products. We use 3D because of one simple reason; we have no clue how else to make films about water pumps. Once we get a 3D-film, we always reuse it for other purposes. For example, we use screenshots for our user guides and service manuals, in this way, we save both time and money.’’

Jesper Skadhauge Global Product Manager, Grundfos
FURTHER POSSIBILITIES

Want more?

Once you’ve started 3D-digitalizing lots of possibilities is just around the corner. Or actually within the four walls of Cadesign. As a full-service visual communication agency, we help our customers boost their digitalization with:

Once you’ve started digitalizing, lots of possibilities are just around the corner. Or actually within the four walls of Cadesign form. As a full-service visual communication agency, we help our customers boost their digitalization with:

FAQ

Which areas of my business can benefit from product videos? For sales, consulting, and marketing purposes especially, product films can help you better showcase and explain your product or service and communicate your unique benefits to your customers. You can also use stills from your product film for user guides or service manuals, saving you both time and money.
How can I start with product videos? With product videos, you should first start by defining your goals for the message and the content angle: How do you want to showcase your product? Do you focus on the features, customer benefits, the product as a solution to a problem, or other details that set your product apart? Your product video should both show and tell in an engaging and informative way. Product videos also work as commercials, therefore you also need to define your target audience, video length, story, and visuals alike before beginning production. 3D product videos give you full control of how you want to showcase your product with endless possibilities available.
SEE OUR PORTFOLIOS

Industry specific examples

Go to our industry specific pages where we've collected all the best images, films, and product configuration examples from five different industries: Furniture, Kitchen & Bath, Home Improvement, Industry & Manufacturing, and Prefabricated Houses.

Learn from others

Related Case Stories

See all cases

Visual communication is changing

Start your digital transformation journey with us.