3D product configurator | Real-time customization for sales & E-commerce

Trusted by leading international manufacturers

Empower your customers with an online configurator

Why a product configurator improves customer experience

In the e-commerce space, simplifying the buying process is crucial for enhancing the overall customer experience. Customers need to feel confident that they are making the right choices for their purchases. To achieve this, it's vital to implement features that empower shoppers to visualize and customize their desired products in real-time.

It's essential to continuously explore innovative methods that allow your customers to visualize your products in their own living spaces. For example, by offering them immersive digital environments with a product configurator that replicate various home settings and tools that let them customize your products, along with high-quality, photorealistic images. This strategy not only allows customers to envision how products will fit into their homes but also ignites their creativity and imagination, transforming their shopping experience into something truly engaging and personalized. Ultimately, these powerful tools enhance decision-making, leading to greater customer satisfaction and increased sales.

Now, imagine doing it all without the need for physical products. This is where the power of CGI and online product configurators come into play.

Homebase

We have seen a significant improvement in customer engagement with our product configurator

"We have seen a significant improvement in customer engagement and increased dwell time online for kitchens with positive growth in appointment requests. Cadesign Form owned the entire journey from initial scoping and project management to delivery and aftercare and continues to be a great partner to work with."

Rob Baker Project leader

What is a 3D product configurator?

A 3D product configurator is a web-based tool that lets users personalize a product’s design, materials, and features through a visual interface. It leverages CGI to provide a realistic, interactive visualization of how the product will look as different options are selected.

An online product configurator can enable mass customization for you and your customers. The tool can be designed to match your business and your customers’ desire to freely pick and display different product versions in real-time, regardless of complexity.

Online shopping enables us to buy anything at any time. However, it can make it more challenging to experience a product's look and feel.

One of your online shoppers' biggest concerns is, "Will the product look how I'm picturing it?" Provide them with an online configurator that alleviates this concern, helping your customers feel confident in their decisions.

With the limitless possibilities of customization, configuration, or interactive product building, your customers can create and visualize their favorite versions of your product offerings. This not only helps them choose the features and materials they prefer but also speeds up the decision-making process and boosts their confidence in their choices.

Explore solutions

Our product configurators can connect with third-party statistic platforms such as Google Analytics. This offers essential insights into user behavior, preference, and micro-interactions. It will help you identify trends and patterns that can be used to create your next campaign.

Get valuable insights from your product configurator, such as:

What products are users viewing most?
What variations are most popular?
Do users prefer to zoom in or see a product 360-degree spinner?

3D product configurator furniture

Learn how our clients have succeeded with 3D product configurators

Fritz Hansen

Fritz Hansen, a leading Scandinavian furniture manufacturer, incorporated a 360-degree product configurator into their digital strategy to enhance the e-commerce experience. This interactive tool aims to showcase the entire product range in high-quality, photorealistic visuals, assembling product renders in real-time based on customer input. Additionally, the implementation of CGI paved the way for a WebAR solution, allowing customers to "place" digital products in their homes through mobile browsers.

Vipp

Adapting to modern buying processes, Vipp, a leading Nordic kitchen solutions manufacturer, sought a tool for customers to explore and visualize kitchen options online and empower in-shop sales teams. The intuitive modular configurator guides users step-by-step in combining various elements, allowing them to build their dream kitchen. Showcasing all possible modules, the configurator prioritizes functionality over photorealism. The design configuration is stored online, downloadable, and shareable with local dealers, streamlining the sales process and minimizing internal administration.

Vipp config 01-1

Vipp config 02-2

Keflico

Celebrating 70 years in the wood supply industry, Keflico aimed to disrupt the market with a digital vision: making wood more accessible to everyone. This involved introducing a new 3D product configurator to visualize their terrace and facade range. The product configurator simplifies decision-making by showcasing the 60 wood options in a photo-realistic and intuitive manner.

RAIS

RAIS produces and sells customizable stoves. To offer their customers optimal inspiration, they have invested in a 3D product configurator that lets their customers choose between different materials, colors, and other details.

Once the customer has created the stove of their dreams, they can, with a click of a button, move the stove into their own space with an easy-to-use AR solution that works for mobile phones and tablets. It's a great way to help customers make a choice that perfectly matches their homes.

rais configurator screenshot

rais AR screenshot

Why invest in a 3D product configurator?

Increase traffic

Product insights and interactions help eliminate insecurity, allowing customers to feel in control. Moreover, research indicates that having ab interactive product builder on the website can increase time spent by up to 800%.

Boost conversion

The intuitive product presentation in a 3D product configurator effectively converts leads into customers. And then, when they enter your showroom, they are all ready to shop.

Valuable insights

As the customer clicks around in your product configurator, the system gathers their actions and crucial behavior data to enhance your business.

Time to market

You do not need an actual product to create an online product configurator for your website. You can promote the product and let your customers customize it before it leaves the production line.

Easy to use

Your customers won't experience any slow-loading features when using a product configurator developed by us. Also, there's of course no need for them to download programs or plug-ins that take an eternity to complete or deter them from using the solution.

Design and share

Get a product configurator that allows your customers to explore your product offerings, design their own products, and share them online or with staff in your showroom.

Get started easily

Choose the right product configurator for your business

Do you know what you want? Great. Not entirely sure what you want? Even better.

We are here to help and are ready to be your partner in developing your company's marketing and making your products come to life

We have

standardized, cost-efficient packages that can get you started quickly
fully customized solutions tailored to your business and target audience.
Scalable models that let you start small and grow big,

Let’s build a smarter, more visual product experience—together. Contact us, and together, we can find the solution that best fits your needs.