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Furniture portfolio

A collection of images, film, animation, and tools to help you succeed with CGI in your furniture business.

Kitchen and bath portfolio

Kitchen & bath
Learn how industry leaders in the kitchen, bath, and bedroom industry use CGI to grow their business and brand recognition.
Industrial portfolio
Are you struggling to show complex or hidden parts of your product? With CGI we can visualize your product part by part and from all angles.

Home improvement portfolio

Home improvement
An inexpensive, quick and easy way to build your brand with beautiful high-quality images, film and configurators.
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Fritz Hansen case story Cadesign form

Featured furniture case story
As the high-end lifestyle brand that Fritz Hansen is, it was a challenge to find a  professional partner who understands their needs while delivering quality materials on time.

AUBO kitchen case story Cadesign form

Kitchen & bath case story
Being a kitchen, bath, and wardrobe manufacturer, AUBO doesn't just sell products - they sell a certain lifestyle, which must be present in all their marketing material.

GEA case story Cadesign form

Featured industry case story
Discover how one innovative idea ignited a year-round tale of triumph for GEA, a revolutionary leader in sustainable heating and cooling solutions.


Home improvement case story
Providing customers with a product configurator, Keflico created a smooth user experience which resulted in the highest ever engagement rate on their website one week after the launch.
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Empower choice, enhance experience with 3D product configurators

Enable customers and sales representatives in the decision-making process with easy-to-use product configurators. Showcase your customizable solutions and product variants in real-time.

    Trusted by leading international manufacturers

    The right content for every stage

    The digital customer journey varies significantly across industries, steered by numerous factors affecting decision-making. Yet, the endpoint remains the same - a meaningful choice for your customer.

    With physical products out of reach, the importance of showing the right content at each stage of the journey is essential.

    customers purchasing behavior

    In the e-commerce space it's all about simplifying the buying process and reassuring the choice your customers make is right. Empower them to visualize and tailor their desired products in real-time.

    It's also essential to continuously find new ways for your customers to visualise your products in their home. Provide them with life-like digital sets and photorealistic imagery that fuels their imagination.

    Now, imagine doing it all without the need for physical prototypes. This is where the power of CGI and product configurator technologies comes into play.

    See solutions


    We have seen a significant improvement in customer engagement

    "We have seen a significant improvement in customer engagement and increased dwell time online for kitchens with positive growth in appointment requests. Cadesign Form owned the entire journey from initial scoping and project management to delivery and aftercare and continues to be a great partner to work with."


    Rob Baker Project leader

    What is a CGI product configurator?

    A CGI product configurator is a digital tool that allows users to customize a product's features, such as color, materials, or design elements, in real-time, through a visual interface. It leverages CGI to provide a realistic, interactive visualization of how the product will look as different options are selected.

    Product configurators can enable mass customization for you and your customers. The systems can be designed to match your business and your customers’ desire to freely pick and display different product versions in real-time, regardless of complexity.

    Online shopping enables us to buy anything at anytime. However, it makes it more challenging to experience a product's look & feel.

    One of the biggest concerns of your online shoppers is "Will the product look the way I'm picturing it?". Reassure your customers that they are taking the right decision and provide them with tools that alleviate their concerns.


    With the limitless possibilities of customization, configuration, or interactive product building, your customers can create and visualize their favorite versions of your product offerings.

    Help customers narrow down features and cosmetic design, which ultimately helps accelerate the decision process and confidence in their choice.

    Explore solutions

    Gain insights on customer preference


    58% of online buyers spend more time on the zoom function than the main image.

    • What products are users viewing most?
    • What variations are most loved?
    • Do users prefer to zoom in or see a product 360?

    Our product configurators can connect with 3rd party statistic platforms such as Google Analytics. This offers you essential insights into the user behaviour, preference, and micro-interactions. It will help you identify trends and patterns that can be used for creating your next campaign.


    How can a product configurator support
    your customer journey?


    Simplify decision-making for
    e-commerce shoppers

    Let customers see your products up close, and from all angles. View materials and textures in detail - and most importantly, browse through all possible variations.

    Explore solution

    Build preference for your products in life-like settings tailored to your brand

    Encourage customers to interact with your product in a visually captivating and interactive setting. Make it easy for your customers to get to know your product range and build preference for your brand over others.

    Explore solution


    config 03

    Enable your customers and sales team to show the true versatility of your products

    Do you have a modular product that can be configured in an infinite number of ways? Our product configurator empowers customers as well as your sales team to customize from ground up.

    Help customers find the exact configuration right for them and move forward in their buying journey.

    Explore solution

    Vipp config 01-1

    Learn how our clients have succeeded with 3D product configurators

    • Fritz Hansen
    • Vipp
    • Keflico
    Fritz Hansen

    Fritz Hansen, a leading Scandinavian furniture manufacturer, incorporated a 360 product configurator into their digital strategy to enhance the e-commerce experience. This interactive tool aims to showcase the entire product range in high-quality, photorealistic visuals, assembling product renders in real time based on customer input. Additionally, the implementation of CGI paved the way for a WebAR solution, allowing customers to virtually place products in their homes through mobile browsers.


    See case


    Adapting to modern buying processes, Vipp, a leading Nordic kitchen solutions manufacturer, sought a tool for customers to explore and visualize kitchen options online and empower in-shop sales teams. The intuitive configurator guides users step by step in combining various elements, allowing them to build their dream kitchen. Showcasing all possible modules, the configurator prioritizes functionality over photorealism. The design configuration is stored online, downloadable, and shareable with local dealers, streamlining the sales process and minimizing internal admin.


    See case

    Vipp config 01-1
    Vipp config 02-2

    Celebrating 70 years in the wood supply industry, Keflico aimed to disrupt the market with a digital vision: making wood more accessible to everyone. This involved introducing a new 3D product configurator to visualize their terrace and facade range. The configurator simplifies decision-making by showcasing the 60 wood options in a photo-realistic and intuitive manner.

    See case





    Gocustom_ikon_Increase traffic
    Increase traffic
    Product insight and interaction eliminate insecurity and let your customers feel in control. Research shows up to 800% increase in time spent on the website.
    Gocustom_ikon_Boost conversion
    Boost conversion
    The intuitive product presentation effectively turns leads into customers. And when they enter your showroom, they are all ready to shop.
    Gocustom_ikon_Valuable insight
    Valuable insights

    The customer clicks around on your website, and the system collects the clicks and the valuable customer behavior data to boost your business.

    Gocustom_ikon_Time to market
    Time to market

    By showing your products digitally, you get a dynamic and interactive catalog. You can also start presenting and selling your product even before you’ve produced it.

    Gocustom_ikon_Easy to use
    Easy to use
    No slow-loading features, downloading programs, or plug-ins that take an eternity to complete.
    Gocustom_ikon_Design and share
    Design and share

    Enable your customers to interact with your catalog and design their own product – and share it online and with the staff in your showroom.

    Get started easily

    Do you know what you want? Great. Not entirely sure what you want? Even better.

    We are here for you and are ready to be your partner in developing your company's marketing and making your products come to life

    We have both standardised cost-efficient packages that can get you started quickly as well as fully customised solutions. The best part is you don't need to start big as you can always do more.

    Contact us and together we can find the solution that best fits your needs.

    Get in touch and let's set up a meeting

    Schedule a meeting with an expert