Empower choice, enhance experience with 3D product configurators
Enable customers and sales representatives in the decision-making process with easy-to-use product configurators. Showcase your customizable solutions and product variants in real-time.
Trusted by leading international manufacturers
The right content for every stage
The digital customer journey varies significantly across industries, steered by numerous factors affecting decision-making. Yet, the endpoint remains the same - a meaningful choice for your customer.
With physical products out of reach, the importance of showing the right content at each stage of the journey is essential.
In the e-commerce space it's all about simplifying the buying process and reassuring the choice your customers make is right. Empower them to visualize and tailor their desired products in real-time.
It's also essential to continuously find new ways for your customers to visualise your products in their home. Provide them with life-like digital sets and photorealistic imagery that fuels their imagination.
Now, imagine doing it all without the need for physical prototypes. This is where the power of CGI and product configurator technologies comes into play.
We have seen a significant improvement in customer engagement
"We have seen a significant improvement in customer engagement and increased dwell time online for kitchens with positive growth in appointment requests. Cadesign Form owned the entire journey from initial scoping and project management to delivery and aftercare and continues to be a great partner to work with."
What is a CGI product configurator?
A CGI product configurator is a digital tool that allows users to customize a product's features, such as color, materials, or design elements, in real-time, through a visual interface. It leverages CGI to provide a realistic, interactive visualization of how the product will look as different options are selected.
Product configurators can enable mass customization for you and your customers. The systems can be designed to match your business and your customers’ desire to freely pick and display different product versions in real-time, regardless of complexity.
Online shopping enables us to buy anything at anytime. However, it makes it more challenging to experience a product's look & feel.
One of the biggest concerns of your online shoppers is "Will the product look the way I'm picturing it?". Reassure your customers that they are taking the right decision and provide them with tools that alleviate their concerns.
With the limitless possibilities of customization, configuration, or interactive product building, your customers can create and visualize their favorite versions of your product offerings.
Help customers narrow down features and cosmetic design, which ultimately helps accelerate the decision process and confidence in their choice.
Gain insights on customer preference
58% of online buyers spend more time on the zoom function than the main image.
- What products are users viewing most
- What variations are most loved?
- Do users prefer to zoom in or see a product 360?
Our product configurators can connect with 3rd party statistic platforms such as Google Analytics. This offers you essential insights into the user behaviour, preference, and micro-interactions. It will help you identify trends and patterns that can be used for creating your next campaign.
Simplify decision-making for
e-commerce shoppers
Let customers see your products up close, and from all angles. View materials and textures in detail - and most importantly, browse through all possible variations.
Explore solutionEnable your customers and sales team to show the true versatility of your products
Do you have a modular product that can be configured in an infinite number of ways? Our product configurator empowers customers as well as your sales team to customize from ground up.
Help customers find the exact configuration right for them and move forward in their buying journey.
Learn how our clients have succeeded with 3D product configurators
- Fritz Hansen
- Vipp
- Keflico
Fritz Hansen, a leading Scandinavian furniture manufacturer, incorporated a 360 product configurator into their digital strategy to enhance the e-commerce experience. This interactive tool aims to showcase the entire product range in high-quality, photorealistic visuals, assembling product renders in real time based on customer input. Additionally, the implementation of CGI paved the way for a WebAR solution, allowing customers to virtually place products in their homes through mobile browsers.
Adapting to modern buying processes, Vipp, a leading Nordic kitchen solutions manufacturer, sought a tool for customers to explore and visualize kitchen options online and empower in-shop sales teams. The intuitive configurator guides users step by step in combining various elements, allowing them to build their dream kitchen. Showcasing all possible modules, the configurator prioritizes functionality over photorealism. The design configuration is stored online, downloadable, and shareable with local dealers, streamlining the sales process and minimizing internal admin.
Celebrating 70 years in the wood supply industry, Keflico aimed to disrupt the market with a digital vision: making wood more accessible to everyone. This involved introducing a new 3D product configurator to visualize their terrace and facade range. The configurator simplifies decision-making by showcasing the 60 wood options in a photo-realistic and intuitive manner.
Benefits
The customer clicks around on your website, and the system collects the clicks and the valuable customer behavior data to boost your business.
By showing your products digitally, you get a dynamic and interactive catalog. You can also start presenting and selling your product even before you’ve produced it.
Enable your customers to interact with your catalog and design their own product – and share it online and with the staff in your showroom.
Get started easily
Do you know what you want? Great. Not entirely sure what you want? Even better.
We are here for you and are ready to be your partner in developing your company's marketing and making your products come to life
We have both standardised cost-efficient packages that can get you started quickly as well as fully customised solutions. The best part is you don't need to start big as you can always do more.
Contact us and together we can find the solution that best fits your needs.