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Business benefits of digital transformation - sofakompaniet
Ninna Ørhøj LauridsenJun 17, 2020 1:52:33 PM4 min read

5 business benefits of digital transformation in your marketing

Transform your production of marketing and communication activities with computer-generated imagery that will prepare you for the growing demands of future online experiences.

Digitalization is here to stay. And it inevitably places ever-greater demands on any marketing department that has the ambition to deliver products that are seen, remembered, and bought.

Your customers' buying behaviors are constantly changing as technology evolves, and second chances to adapt your marketing initiatives to their needs, before they choose another supplier that offers the latest digital shopping experiences, don't come around too often.

Do you want to stand out from your competitors?

Let's dive into digital transformation - where the obvious benefits of incorporating product digitalization into every aspect of your future marketing efforts will be revealed.

What is digital transformation?

Digital transformation is the process of using technology to create new business processes - both internally and externally - with the goal of realizing the immense potential of digitalization. It allows you to streamline processes, keep up with competitors, and ultimately produce remarkable bottom-line results.

But during your digital conversion, remember to take the wants and needs of your customers into careful consideration, as they're going to keep your business alive. And a mediocre website and dull newsletters just won't do anymore.

Consumers have an increasing need for quality content on all of your marketing channels. And the more visual, the better.

Luckily, digitalization has paved the way for new technologies that breathe new life into your online experience.

CGI (computer-generated imagery) can help you create high-quality images that are adjustable as you go - unlike traditional photos. CGI not only grants you the ability to display your product from all kinds of angles, but also the ability to change its styling as you see fit. Additionally, it allows you to reuse the same graphics to make videos as well as VR (virtual reality) and AR (augmented reality) simulations.


Related article: "How to create CGI images? A step by step guide"


Digital transformation helps you elevate your marketing game to a new level with valuable user experiences that turn unknown website visitors into paying customers.

HubSpot Video

5 benefits from digitally transforming your business 

Companies that have undergone a digital transformation have achieved:

1. Faster execution

Save valuable hours and reduce your TTM (time to market) by replacing traditional photography and videos with 3D images.

For instance, let's say you are a retailer that sell interior design items, you know that it's vital to get your product to market as soon as possible.

When using traditional photography it can be hard to get all the images you need in time to launch your new products because it has to be manufactured first.

With 3D product visualization a model of your product is created digitally way before the product is manufactured. Once you have a 3D model of your product, any color or texture can be added to it.

Here's an example that very shortly illustrates the process:

HubSpot Video

2. Noticeable return on investment

Implementing digital solutions is not free of charge. But once you've made the new digital workflows an integrated part of your everyday work life, it will provide a noticeable ROI in the long run.

3. Increased user engagement

More and better digital content will pave the way for greater user engagement and better user experiences that match your customers' buying behavior.

4. Greater reusability

3D images can be shaped and redesigned into many different formats. This results in more flexible workflows as the technology enables you to adjust and customize your pictures continuously.

Take this 3D visualization, for example. Originally it was made as an image, but with CGI (computer generated imagery), we're able to reuse the original 3D model and transform it video or several variations of the same object. Changing the color, lighting, texture, materials or something fiifth.

HubSpot Video

5. Minimal limitations

When working digitally, you will find that you're not limited by the same physical circumstances. You can create content that either doesn't exist or that would cost you your entire marketing budget if you were to create the same result in the real world. Digitalization makes the impossible possible, and you're only limited by your imagination.

What's the difference between digital transformation and digital innovation?

Many of us tend to mix up the terms "digital transformation" and "digital innovation" when speaking of the way in which we become ever more digital in terms of running our businesses.

But in fact there's a clear difference. And it's important to understand that difference if you want to succeed with your digital transformation.

Digital innovation refers to new digital solutions and workflows that you would like to see become part of your business.

Digital transformation, on the other hand, is the transition that happens when you develop a strategy that provides the framework for the implementation of digital solutions.

Digital transformation isn't something that happens overnight, and it will inevitably put your current operations to the test. However, once you take advantage of the many opportunities provided by technology, you'll be equipped for the future and ready to take over market shares from your competitors.

But remember: No pain, no gain. You need to prepare yourself for the bumps that will come along the way. Fortunately, every cloud has a silver lining.

Now it's your turn

Are you ready to begin your digital transformation on your own? Or do you need a partner to help you succeed?

We've created everything from images and films to interactive solutions for customers from all over the world, enabling them to deliver a strong visual impression and an experience with more meaning and less nonsense. And we're at your service.

Do you want to know more about how to boost your marketing efforts with digital transformation? 


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Ninna Ørhøj Lauridsen

Ninna Ørhøj Lauridsen works as an Inbound Marketing Specialist with Cadesign form.