Skip to content

Furniture portfolio

Furniture
A collection of images, film, animation, and tools to help you succeed with CGI in your furniture business.

Kitchen and bath portfolio

Kitchen & bath
Learn how industry leaders in the kitchen, bath, and bedroom industry use CGI to grow their business and brand recognition.
Industrial portfolio
Industrial
Are you struggling to show complex or hidden parts of your product? With CGI we can visualize your product part by part and from all angles.

Home improvement portfolio

Home improvement
An inexpensive, quick and easy way to build your brand with beautiful high-quality images, film and configurators.
Get help from one of our experts today - Talk to sales

Fritz Hansen case story Cadesign form

Featured furniture case story
As the high-end lifestyle brand that Fritz Hansen is, it was a challenge to find a  professional partner who understands their needs while delivering quality materials on time.

Cambria lakedale kitchen

Kitchen & bath case story
Cambria is passionate about its products, and the visualizations of its quartz surfaces. However, the company faced a challenge with only one in-house 3D artist, causing a bottleneck.

GEA case story Cadesign form

Featured industry case story
Discover how one innovative idea ignited a year-round tale of triumph for GEA, a revolutionary leader in sustainable heating and cooling solutions.

Keflico_navigation_image_429x300

Home improvement case story
Providing customers with a product configurator, Keflico created a smooth user experience which resulted in the highest ever engagement rate on their website one week after the launch.
We're always looking for talented people to join our team - Browse open positions
Purchasing behavior is changing
Ninna Ørhøj Lauridsen17-Jun-2020 13:30:103 min read

Your customers' purchasing behavior is changing: are you adapting?

Adjust your marketing activities to match the buying behavior of your customers - both online and in the physical store - and enjoy a remarkably positive impact on your bottom line.

Many companies are struggling with their offline sales. It's difficult to get customers off the couch and down to the physical store.

But why?

The convenience of Google is partly to blame. Another reason may be your lack of online "wow" experiences. A third reason can be attributed to the fact that many customers fail to start a digital transformation in time to meet their customers' demands.

Customers are moving the decision-making process out of your store and into their homes

Unless you sell milk or socks, you're aware that every potential customer's buying journey involves important questions and considerations that need to be processed and answered before he or she grabs a credit card and presses the buy button.

But did you know that upwards of 80 percent of your average customer's buying process takes place at home with either a smartphone or computer at hand?

As a result, it takes a long time from the moment when your customer's need arises until the point where he steps into your store. But it also means that the sky is the limit in terms of what he or she expects from your online presence. It's here that the potential customer explores and educates himself about your product. And, of course, you need to give him or her all the answers he’s looking for.

Your customers' purchasing behavior is changing: are you adapting?

Nurture your customers online

Unfortunately, it doesn't help to serve coffee, decorate your store or have a welcome committee of eager salesmen standing ready to greet passersby in the hope of luring them into your store. And, sadly, it's no longer enough to be able to write catchy messages and have well-developed website skills.

Even your highly trained sales team won't be able to help a customer at eleven o'clock on a Sunday night. Your online presence therefore needs to be on a level that ensures your products almost sell themselves.

How do you get products to (almost) sell themselves? You need to make your customers comfortable with purchasing online by equipping them with the knowledge they need to make well-informed decisions.

One of the ways to do that is by providing the right digital tools.

For example, if you sell physical products, 3D visualization can enchant your customers through detailed product and environmental images or assembly instructions. That way, you create a somewhat near-in-store experience for your prospective customers - whether they're sitting on the couch or walking the dog.

Another option is product configuration that showcases your product from all its angles and edges, and where customers can design and customize their purchases based on your choice of colors, shapes, materials, and models.

The detailed information creates both a good customer experience and the desire to see and feel the product in physical form. This is not only advantageous for your business online - it will attract more visitors to the physical store too.

It's basically about taking your customer's hand and guiding them through a transparent decision-making process that removes any uncertainties or reservations that your customer may have.

From prospect to loyal customer

By incorporating digital transformation into your marketing efforts, you're not only adapting to your customers' buying behavior, you're also giving your customers all the necessary knowledge about your product, which means that by the time they enter your store, they've already come a long way in their decision-making process.

Do you want to know more about how to boost your marketing efforts with digital transformation? Here's everything you need to know.

 

New call-to-action

Related articles