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Furniture portfolio

Furniture
A collection of images, film, animation, and tools to help you succeed with CGI in your furniture business.
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Kitchen and bath portfolio

Kitchen & bath
Learn how industry leaders in the kitchen, bath, and bedroom industry use CGI to grow their business and brand recognition.
Kitchen & bath insights
Industrial portfolio
Industrial
Are you struggling to show complex or hidden parts of your product? With CGI we can visualize your product part by part and from all angles.
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Home improvement portfolio

Home improvement
An inexpensive, quick and easy way to build your brand with beautiful high-quality images, film and configurators.
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Fritz Hansen case story Cadesign form

Featured furniture case story
As the high-end lifestyle brand that Fritz Hansen is, it was a challenge to find a  professional partner who understands their needs while delivering quality materials on time.
Read the Fritz Hansen case

Cambria lakedale kitchen

Kitchen & bath case story
Cambria is passionate about its products, and the visualizations of its quartz surfaces. However, the company faced a challenge with only one in-house 3D artist, causing a bottleneck.
Read the Cambria case

GEA case story Cadesign form

Featured industry case story
Discover how one innovative idea ignited a year-round tale of triumph for GEA, a revolutionary leader in sustainable heating and cooling solutions.
Read the GEA case

Keflico_navigation_image_429x300

Home improvement case story
Providing customers with a product configurator, Keflico created a smooth user experience which resulted in the highest ever engagement rate on their website one week after the launch.
Read the Keflico case
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Cambria Lakedale_Kitchen_big

Cambria got a 100% elevation of their CGI visuals

Cambria only has one team member working on 3D lifestyle images of their quartz surfaces for marketing purposes, but short deadlines and high expectations caused a bottleneck. Therefore, Cambria sought an agency that shares their ambition, attention to detail, and passion for styling to elevate their visualizations.

 

Challenges

Cambria is ambitious and incredibly passionate about their products. That includes the visual representation of their stunning quartz surfaces. However, the company faced a hurdle because only one in-house 3D artist worked on all the visualizations, causing a bottleneck in both bandwidth and creative development of their visuals.
What we did

We work closely with Cambria's creative team to create beautiful lifestyle images and videos for all their marketing channels. Taking off some of the pressure on the internal team at Cambria frees up time and allows them to experiment with new techniques and elevate their brand even further.
Client

Company: Cambria
Country: United States of America
Website: Check out their website
About Cambria
Cambria manufactures luxury quartz surfaces for kitchen countertops, bathroom vanities, fireplaces, wall claddings, furniture, and much more. They're at the forefront of their field and take their role as trendsetters and innovators seriously.
The challenge

Difficult to meet short deadlines and create perfect visuals

Being an industry leader and an interior design trendsetter means that only the best is good enough for Cambria. It's a fundamental part of their culture that every detail is perfect—both in the quartz products beautifying luxury homes and commercial buildings across the US and in their visual materials used across marketing channels.

Cambria continuously introduces new products to the market, but having only one employee working with computer-generated lifestyle images caused a bottleneck. And that had multiple consequences for Cambria.

"We have one team member who works with creating CGIs for spaces with our products that we use for marketing purposes. But it was difficult for him to keep up with all our many different product releases that sometimes happen with a very short deadline," says Chris Probst, VP Marketing, Photography and Video at Cambria. He continues:

"There are many projects that our 3D artist has to push through the pipeline, but the large number of tasks also meant there was no chance of elevating the game for us. It's hard to experiment and try new things while we're just 'running the factory' as it is. So, we needed help with our bandwidth."

Perfect timing

"Cadesign had exactly what we were looking for"

Cambria knew they had to find a way to assist their 3D artist to get more images and animations into the market. So, they started looking for an agency that could provide them with the expertise, quality, and attention to detail they demand for their lifestyle images.

"We received materials from five different agencies, but looking through them, only Cadesign matched our ambition level. We're very picky, take great pride in our work, and every detail must be perfect. Since we reached out to Cadesign everything has gone completely smoothly. We worked closely together to do a test to make sure the fit was right, and the result was flawless," says Chris Probst.

Exclusivity and attention to detail

Cambria's quartz surfaces come to life

Cambria_Everleigh_Fireplace Cambria_Seacourt_Bathroom Cambria_INVERNESS_BRISTOL_BAY Cambria_Ella_Bathroom Cambria_Lakedale_Kitchen1
The results

100% elevation in the look and feel of CGI visuals

That first test became the beginning of a very positive and effective relationship.  

"Everyone is so excited about the images Cadesign creates for us. The onboarding process was short because they understood our product, vision, and what we wanted to accomplish right away, and this understanding shines through in every visual. I would say the results are a 100% elevation of the look and feel of our lifestyle images," says Chris Probst.

The 3D visuals we create for Cambria are used across printed materials and digital media, from social media to screens in partner showrooms. And the scenes we create are reused for short films that are perfect for social media.

"We use a lot of the visuals on social media, but we're visible everywhere, and our images are front and center of how we do business. So it needs to be completely perfect," says Chris Probst.

Cambria

"Tremendous job of meeting our every request"

"Cadesign has done a tremendous job of meeting our every request and really helping us elevate our game. No matter how demanding we are and how short and unrealistic the deadlines are, they always figure it out and deliver an amazing product".
Chris 1
Chris ProbstVP Marketing, Photography and Video
Exclusivity and attention to detail

Cambria's quartz surfaces come to life

cambria seacourt Cambria avalene kitchen Cambria_Hermitage Cambria_Hawksmoore_Retail-Store Cambria avalene kitchen2
"We couldn't be happier"

Cadesign team helps make grand visions into stunning visuals

Cambria is a trendsetter in the interior design and architecture industries. That means that not only do their lifestyle images need to be perfect down to the tiniest vein, they also need to reflect and shape the latest trends.

This is where their own Creative Director and Product Expert enter the scene.

"When they think the timing is perfect for a product launch, our Creative Director and Product Expert create a mood board that sets the vision of the room and implements the perfect props for the product. They then have a kickoff meeting with Cadesign, and that's it, really," says Chris Probst, and continues: 

"The team at Cadesign truly understands all aspects of creating the perfect scene, from their in-depth understanding of trends and design to building the scene, adding the lighting, and perfecting the visual with the final touches. We can hand everything over to Cadesign and expect perfect results without having to guide them in the right direction. It saves us a lot of time, and the process from start to finish is extremely effective. We couldn't be happier," says Chris Probst.

Creative portfolios

Examples from your industry

Go to our industry-specific pages where we've collected all the best images, films, and product configuration examples from four different industries: Furniture, Kitchen & Bath, Home Improvement, and Industry & Manufacturing.

Svane
TOUCH
Portfolio Kitchen & Bath
PortfolioKitchen & BathRead More
Sofacompany
TOUCH
Portfolio Furniture
PortfolioFurnitureRead More
Vimmerby
TOUCH
Portfolio Industrial
PortfolioIndustrialRead More
Home improvement
TOUCH
Portfolio Home improvement
PortfolioHome improvementRead More
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TOUCH
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