
Location Library lets Interstuhl showcase workplace solutions
Interstuhl offers a wide selection of workplace solutions to all kinds of office environments. To effectively showcase the many options, they use our Location Library as the perfect "canvas" to inspire their customers.
Interstuhl wishes to inspire their diverse B2B customers and make it easy to imagine how Interstuhl's office furniture can create optimal working conditions, regardless of their needs and aesthetic preferences. However, they needed an economical, quick, and flexible way to get lifestyle images of entire office environments.
Using scenes from our extensive Location Library and styling them perfectly, we create 3D lifestyle images of office environments that clearly showcase how Interstuhl's different collections can used to make the ideal working environment for all kinds of companies.
Company: Interstuhl
Segment: Furniture
Website: Visit Interstuhl's website
Interstuhl manufactures ergonomic chairs and workplace solutions that balance functionality, aesthetics, and innovation. Their mission is to offer furniture that supports optimal working conditions in all office environments.
Interstuhl needs to effectively showcase their diverse workplace solutions
It all started 60 years ago with a single chair meant to improve the work positions of sewists. Today, Interstuhl has evolved from a producer of ergonomic chairs into a holistic provider of workspace solutions. And their mission is clear: They want to meet the ever-changing needs of modern workplaces by creating environments that foster productivity, collaboration, and well-being.
With the increasing number of products that Interstuhl offers, they needed a larger variety and mix of lifestyle images to effectively showcase the extensive array of workspace solutions available for customers to explore and enjoy.
Creating inspiring lifestyle images of entire offices requires too many resources
"It's essential for us to have marketing materials that help our clients imagine what's possible with our products and make it attractive for our trade partners to showcase them. Because we aim to help companies create complete working environments, inspirational lifestyle images are the way to go," says Stephanie Aigeldinger, Senior Marketing Manager at Interstuhl, and continues:
"We frequently launch new collections, and relying on traditional photography is often not a viable solution. Imagine that we must find a complete office setting that matches our needs and then style the whole space with our products and other props to make it look "lived in." It would just require too many resources."
Luckily, Interstuhl was already familiar with CGI for their product pack shots and lifestyle images and instantly knew that still was the way to go. Therefore, they went looking for a CGI partner who could create lifestyle images that would live up to their high expectations and quality products.


Location library makes it easier and faster to get lifestyle images
Interstuhl was getting ready to launch six new collections, and they needed all their marketing visuals prepared in time for a big trade fair in Germany.
"It was a question of finding the perfect balance between price, quality, and quick execution of the materials. We knew that creating a 3D location from scratch would make it more costly and time-consuming. So, when we heard about Cadesign form and their services from our B2C department, we immediately saw the potential and decided to do a test project," says Stephanie Aigeldinger.
Interstuhl was particularly intrigued by our Location Library, where they get the freedom to style the locations to match their visual DNA, implement trends, and achieve the perfect setting for their different collections. Location Library offers more than 30 different ready-to-use locations for all purposes, from Parisian apartments to industrial lofts, making it possible for Interstuhl to find the perfect "canvas" for their 3D lifestyle images.
"Location Library was exactly what we were looking for. It allowed us to get beautiful lifestyle images in diverse office settings that match what our very different audiences are looking for. The test project was impressive, and we quickly expanded our collaboration to include marketing materials for all of our six new collections," she continues.
Interstuhl reviewed the available locations and decided on two options that could be transformed into office spaces.
"We wanted all six collections to have their own look and feel in terms of the environment they were put into - from a classic office setup to a start-up culture and a loft-inspired office. Therefore, the locations were quickly re-styled, and the results are fantastic! All office spaces have unique styles, and there's no way to tell that they are actually the same two locations being used - the styling makes all the difference," says Stephanie Aigeldinger.
Valuable advice on styling
"Cadesign is very professional and easy to collaborate with. They are so focused on understanding our ambitions and customers, and their advice on how to get the perfect styling is very valuable. Also, they are really flexible and fast when we want adjustments, whether it's tweaking color schemes, adjusting room layouts, or refining details in the decor. They just have a can-do attitude."

Inspiring lifestyle images







Animations with ergonomic chairs as the main character
One of the many advantages of creating lifestyle images with CGI is that the scene can easily be reused for animations that are perfect for product pages and social media.
In the same scene as the lifestyle images, the different ergonomic office chairs are brought to life and shown from all angles, making it much easier for customers to notice all the details and their high quality. In these short animations, people get to say "hello" to their new work-life companion: Because an ergonomic office chair from Interstuhl is meant to be more than just a chair.
"We get great feedback from our sales team and trade partners about the images and animations. The different assets look really realistic, and they are impressed with what can be done with CGI. Even though our collaboration with Cadesign is new, we're already looking into what else we can create together. It's an exciting journey!" says Stephanie Aigeldinger.
Examples from your industry
Go to our industry-specific pages where we've collected all the best images, films, and product configuration examples from four different industries: Furniture, Kitchen & Bath, Home Improvement, and Industry & Manufacturing.
