Kütchenhaus recognizes that customers shopping for a new kitchen are drawn to various styles and expressions. To reflect this diversity, they aimed to showcase their kitchen series in different settings. In Location Library, they identified seven locations that aligned with their detailed vision, and we set to work to bring this vision to life.
"We knew what we wanted from the beginning, so we sent an initial presentation of all the kitchens and the styles we preferred, including mood boards. We also specified the colors and props we wanted, giving them a precise brief. But Cadesign wasn't just following directions mindlessly," says Claire Singleton, and continues:
"One example that stands out is a lamp that hung from the ceiling, which wasn't quite right. We asked the stylist's opinion and whether they would change the light or the design. Ultimately, they replaced the original light with something else, which made a huge difference. So, they were right on it whenever we needed recommendations and instinctively knew what would look best. Which leads me to another upside of CGI. You can effortlessly communicate whatever you want, make it whatever you want, and I think that's fantastic."
