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Fritz Hansen case story Cadesign form

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Egernsund Wienerberger - Branding bricks

Learn how Egernsund Wienerberger developed its brand presence with 3D images, sales tools, and website optimization.

Challenges

Fully responsive website design, showcase their tiles and bricks in the highest quality possible, engage customers to interact with their products from the comfort of their home
What we did

•  New website
•  3D images
•  3D film
•  GoCustom product configurator
Client
•  Egernsund Wienerberger
•  Building & Construction
•  Denmark, Scandinavia
ROI

Egernsund Wienerberger's image was dramatically improved and they are now the front runner as one of the first brick manufacturers in the market to use 3D visualization
Challenges

Stay on top of design and features

It had been a few years since Egernsund Wienerberger got a brand new and functional website, and things change quickly in the digital world. New possibilities and expectations for website performance and design arise every single day. Egernsund Wienerberger knows that and they prioritized continuously updating their brand to the outside world.

They wanted to stay on top with regard to design and implement features visitors didn't even knew they could benefit from. Egernsund Wienerberger remains a front runner when it comes to websites and impresses visitors with a visual website with built-in customizers and product presentation features that are future-ready.

Egernsund Wienerberger by Cadesign form Egernsund Tegl - Cadesign form customer Egernsund Wienerberger by Cadesign form Egernsund Wienerberger by Cadesign form Egernsund Wienerberger by Cadesign form
Testimonial

Be an innovative and visionary front-runner

“Working with Cadesign form is inspiring and fruitful – Cadesign form definitely helped change and improve Egernsund Wienerberger’s image.
One of the cool things about Cadesign form is that they have a variety of experts in-house. They also made the pretty 3D images we use in our new architect catalog, which has received a lot of praise.

Visualizations and “3D language” are increasingly becoming a part of the real world because it looks real and is made of such high quality.
You are in good hands with Cadesign – they are innovative, visionary, friendly, solution-oriented and amazing sounding board. You are definitely a front-runner if you choose them! I wouldn’t be without them!”

Mia ThøisenMarketing Manager, Egernsund Wienerberger A/S
Solution

Building with bricks online

With a vast number of different bricks with various looks and textures combined with several different bonds and mortar joints the design outputs are endless. How do you show all possibilities without wearing out your customer or losing them in presentation chaos?

Organize it and make it playful and intuitive to browse around in your entire product range. Egernsund Wienerberger has a wall designer implemented on their website that does exactly that. It's a product configurator that can customize every product detail along with a strong visual product presentation.

Results

A new and effective sales process

With Egernsund Wienerberger's new product presentation tool customers can click around between all the different combinations until they find exactly the look and feel they were searching for.

Not only are customers more satisfied with Egernsund Wienerberger for giving them the possibility to tailor products to their needs, but customers now also handle two-thirds of the sales process themselves before contacting Egernsund Wienerberger, making the sales process much more effective.

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