AUBO case story | Cadesign form

The challenge

As a kitchen, bath, and wardrobe manufacturer, AUBO doesn't just sell products - they sell a certain lifestyle, which must be present in all their marketing material.

The solution

Beautiful interior photos and videos for social media of their kitchen, bath, and wardrobes based on our Location Library service.

ROI

Reduced time-to-market
Faster execution with quick delivery of marketing assets
More than 4.7 tons of CO2 emissions saved

The customer

AUBO

Kitchen, bathroom, and wardrobe manufacturer with headquarters in Denmark.

The challenge

How do you ensure high quality marketing materials, delivered quickly all while creating a new brand?

The kitchen, bath, and wardrobe manufacturer AUBO builds its products in a fashionable design with an insistent thoroughness. By introducing product digitization in their processes, they managed to rebrand themselves as a modern and relevant player in the Danish market.

As with any kitchen and wardrobe manufacturer, images are a big part of their visual identity. Kitchens and wardrobes are a lifestyle product, and to sell it, you have to sell a lifestyle.

For AUBO, this means presenting a lot of images that show their sense of order, sustainability, quality, design, and transparency, by which they want to be recognized.

When we use 3D visualization to create their images, there are no physical limits to the imagination. And as any marketer knows, looking at a blank piece of paper can be intimidating. That is one of the reasons why AUBO chose to use our Location Library filled with pre-made ready-to-use scenes for doing their 3D photo shoots.

AUBO wanted images with direction and high quality for their new brand

10739_Aubo_Kitchen_02_Skagerak Closeup 3

10739_Aubo_Kitchen_02_Skagerak Closeup 2

Customer testimonial

Significantly shorter time-to-market with Location Library

"Choosing a location from the Location Library is a shortcut to making a lot of images in a short time, but showing many different products with many stylings in good quality. We got so much positive feedback on the images - the surfaces look very real, and they live up to the quality and perception of our products. It's also a source of inspiration that shows the creative thoughts and details that you wouldn't normally get. The location we chose has wooden beams and it gives you that extra layer of something that looks nice and very personal."

Helle PaghChief Marketing Officer

Løsningen

The Location Library became the basis for a quick and effective re-branding

Selecting a scene from the Location Library helped AUBO create a lot of images quickly and easily. Each scene from the Location Library is unique and with its own character, which is the starting point for styling it and creating the feeling that AUBO wanted.

In this case, Location Library quickly reduces time-to-market by getting rid of all the tasks that a traditional physical photo shoot involves: finding a property, asking for permits, hiring a photographer or securing transport and installation of the products.

Once a 3D scene is built, AUBO could keep reusing the same location over and over while creating new close-ups or specific angles of their products.

AUBO chose "Location 05 - Rustic modern farmhouse". Here are a few examples of what the empty location looks like at the beginning of the process and what it looked like when AUBO's images were finished.

The results

Materials replaced quickly and effortlessly with Location Library

With 3D visualization, surfaces such as doors, worktops, styling and lights can be quickly replaced. It gives the opportunity to quickly and efficiently create new marketing materials, where the foundation is the same, but the result for each image is very different.

For AUBO, this resulted in:

8 bathrooms and 4 kitchens in one place with different styles
4 short films for social media
More than 4.7 tons of CO2 emissions saved
Countless planning hours saved

3D Images

Product configurators

Film

Augmented reality

Digital sales tools

Technical files

E-books

Blog

Live talks

Insights

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