Danfoss - Simplified storytelling | Cadesign form

Challenges

The process of moving heavy engineering products around the globe for conferences was merely impossible, while not attending was not an option. Communicating complex products.

What we did

• VR
• Exterior
• Film
• Commercial
• Process images

Client

• Danfoss
• Water pump manufacturer
• International

ROI

Multi-use of materials
increasing level of cross-media
coverage. Shorten time to market.

Introduction

Target the right audience

It started with a film and evolved from there. Years ago, Danfoss took us on a journey through three of their business areas, explaining the unique selling points, target groups, and the challenges they face when presenting their products to the international market.

Because Danfoss introduce us to product presentations early in the process, we have a unique chance to develop the right concepts and the right storytelling techniques. Moreover, we can help Danfoss choose the optimal media on the platforms that best comply with their target audiences.

Danfoss by Cadesign form

Danfoss by Cadesign form

Danfoss by Cadesign form

Danfoss by Cadesign form

Danfoss by Cadesign form

The journey

Complexity simplified with storytelling

At Danfoss, they are brave and not only willing to take chances but intentionally seeking new and uncharted ground. They take innovative steps every day to engineer tomorrow – and luckily, we get to go with them.

Together we have set out on exciting journeys launching unconventional ideas. We have let the grace of ballet act as a symbol of the excellence of their IMC Integrated Motion Controller and created an inter-contextual reference to the “Transformers” universe to explain the wonders of their Orbital motors. The journeys are based on trust and confidence, and we are proud to meet their expectations and keep their trust.

Solution

One, two, three conferences

A Danfoss product is complex and their production setups are large and difficult to transport to conferences around the globe.

VR and Realtime VR have been the center of attention at the Danfoss Drives Conferences for three years now. The reason is obvious: Not only does it give insights into their products – it allows visitors to enter Danfoss’ world and see the products in their real surroundings. Thanks to Realtime VR, the visitors can also physically reach out for Danfoss’ products, take them apart and turn them around so all the details are visible.

Therefore, simplified product presentation is key. For the world’s largest Drives conference, Danfoss Drives, there was only one right answer: Virtual Reality. Together with Danfoss, we have made product presentation a memorable, educational, and fun experience at the fair.

Results

Visual communication at its best

Danfoss engineers technologies that enable the world of tomorrow to do more with less. Danfoss plays an active role in the main growth themes in a world that is rapidly changing: Infrastructure, food, energy and climate are the foci of their business – a business that has grown and thrived for more than 80 years.

A Danfoss product is as finely tuned, and operates with the same synchronised perfection, as a ballet duo. Sophisticated equipment, a huge green screen and a talented crew make it happen. CGI is combined with reality when nothing but green turns into a symphony of product storytelling.