Content on Demand | Cadesign form

Content for every conceivable channel

You know how to strike a chord with your audience. And the more channels, markets and formats you serve, the more visual content you need. With Content on Demand, you can create all the visuals to make an impact — at high speed and at low cost.

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Lifestyle images

Products places in styled, photorealistic environments.

Chair Packshot 3

Packshots

Clean, consistent product shots for every channel.

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Variant generation

Materials, colors and configurations, generated on demand.

In practice

"It's been a lifesaver."

“We’re two people in the marketing department, and because we collaborate with many different chains and retailers that sell our beds, we have to work fast when they need new marketing materials. Because we can do everything in our own platform ourselves, we deliver unique marketing visuals for each chain on a day-to-day basis. It’s been a lifesaver!”

Marie StenågBrand & Communication Manager, Wonderland

Create, don't generate

Take creative control and create content that resonates with your audience. Our platform is user friendly and allows the creative freedom to display your product the way it’s meant to be displayed. Beautifully, realistically and with a human feel and touch.

1

Stay true to your product

Every visual is based on accurate CGI product data. Materials, proportions, and configurations stay true to the real thing.

2

Creativity & control

Change the wall color, add decor, adjust the lighting, choose the angle, and more. Generate the image, then do it again with the next variation. Our Content on Demand platform is intuitive and user friendly.

3

Personalization
Create at scale

Showcase products variations, change media formats, adapt to market needs without starting from scratch. Everything stays consistent and on brand as you scale.

4

Speed
Accelerate visual production

Create new visuals in hours, not days. Be ready for launches, trends, and last-minute reseller needs.

5

Cost-effective
Create more & cut costs

Reuse the same products, sets, and assets again and again. The more you create, the lower the cost per visual.

In practice

Hammel Furniture & Content on Demand

Deeply rooted in the Danish design tradition, Hammel has made quality furniture since 1961. Today, Hammel still makes tables, chairs and bookcases in Denmark — for a global audience.

Hammel CMO Louise Frogner Krussell uses Content on Demand almost on a daily basis. This is what she has to say:

"We use Content on Demand for packshots and lifestyle images for all our channels. Our furniture is modular with almost endless combinations and figurations, and this platform allows us to give our retailers and e-commerce customers exactly what they need.

The Content on Demand platform makes us a lot more flexible and agile when it comes to making the exact content our customers ask for. Previously, we relied on photo shoots and somewhat large productions, where we had to find locations, ship furniture, put it together – and perhaps even mount them on walls. Now I can do it digitally – and do it myself at my own pace.

I like working with the Content on Demand platform. The platform is intuitive, and it offers a lot of creative freedom. I get the same styling options as I did when we were on shoots, if not more, but I can do the styling very quickly and when it suits my schedule. It’s ideal for the day-to-day operations in marketing.

The response has been great, both in-house and from our customers. Especially our sales department has seen the benefits. I’m sure this will be increasingly valuable to our business as our content catalogue keeps growing."

Get a great headstart

Getting started is a guided process — not a handover

Our goal is to make sure Content on Demand is genuinely embedded in your workflow — not just available, but actively used.

1

Setup

Your products are digitized and structured for the platform.

2

Training

Your team is onboarded to the platform and content tools.

3

Go live

Start creating content on demand.

4

Ongoing

Continuous support, library expansion, and platform updates.

Features

What do you get with Content on Demand?

AI-enhancing

An optional layer. AI can refine light and detail when it fits, and every result is yours to approve.

Interactive Product Planner — configure your product

Freely rotate, move, and place products on walls and surfaces. Turn the chair, shift the table, try a new wall arrangement — and iterate without waiting on the studio for every small adjustment.

Presets — one scene, several outcomes

Save a scene once and reuse it across products, markets and formats without rebuilding it.

Styling & environment libraries

Use our vast libraries of curated props, materials and settings so every scene stays on-brand.

Formats & resolutions tailored to your needs

Export exactly what each channel needs, from web crops to print resolution.

Product logic — errors prevented automatically

The platform only allows valid product configurations, so no impossible combination reaches the final content.

Structure & overview

Products, scenes and assets organized so your team always finds the right version.

User rights & access control

Give each team, market or partner exactly the access they need.

Hosting & support

Assets hosted and delivered, with support from the team running the platform.

Integrations

Connect to your PIM, DAM and other systems so content flows where it is needed.

Plans

A plan that scales with you

Essential

A focused starting point: a core product library, a compact set of scenes and a small group of users — ideal for teams producing a steady flow of key assets.

Core content volume
Small user group
Standard support

Pro

For marketing teams running continuous campaigns across markets: a broader library, more scenes and presets, and more users working in parallel.

High content volume
Multiple teams and markets
Priority support

Enterprise

For organizations with complex portfolios and dealer networks: tailored workflows, system integrations and governance across brands. ------------------------------------------------

Unlimited scope by agreement
PIM/DAM integrations
Dedicated support

Plans

A plan that scales with you

Essential

A focused starting point: a core product library, a compact set of scenes and a small group of users — ideal for teams producing a steady flow of key assets.

Core content volume
Small user group
Standard support

Pro

For marketing teams running continuous campaigns across markets: a broader library, more scenes and presets, and more users working in parallel.

High content volume
Multiple teams and markets
Priority support

Our most popular plan.

Enterprise

For organizations with complex portfolios and dealer networks: tailored workflows, system integrations and governance across brands.

Unlimited scope by agreement
PIM/DAM integrations
Dedicated support

AI-enhanced

An optional layer — AI can refine light and detail when it fits, and every result is yours to approve.

Interactive Product Planner — configure your product

Freely rotate, move, and place products on walls and surfaces — turn the chair, shift the table, try a new wall arrangement — and iterate without waiting on the studio for every small adjustment.

Presets — one scene, several outcomes

Save a scene once and reuse it across products, markets and formats without rebuilding it.

Formats & resolutions tailored to your needs

Export exactly what each channel asks for, from web crops to print resolution.

Product logic — errors prevented automatically

The platform only allows valid product configurations, so no impossible combination reaches a render.

Structure & overview

Products, scenes and assets organized so your team always finds the right version.

User rights & access control

Give each team, market or partner exactly the access they need.

Hosting & support

Assets hosted and delivered, with support from the team running the platform.

Integrations

Connect to your PIM, DAM and other systems so content flows where it is needed.