Texture creation is the process of illustrating a texture digitally - it could be a furniture manufacturer with incredibly comfortable fabrics for their couches. Of course, these fabrics need to be shown as true to reality as possible so the customer wants to visit the store to feel the texture or even feels certain enough to potentially buy it online without seeing it in real life.
While that is completely up to you, we mostly experience that clients want us to create textures for products where the quality of the materials is important to show the customers.
Most of our clients use it for their online shops, so they can show all different versions of their product in the right color, texture, and quality.
If the texture of your product is important to you and helps sell your products, of course you need to show it.
It makes it easier for your potential customers to make a buying decision as well as aligning expectations between what the customers see on your website and what they experience in the store.
Being in the business of 3D for 25+ years, we are experienced within different aspects of the technologies involved. And that includes texture creation. We even offer several ways to create your textures, to make sure the process goes smoothly and the method is the perfect match for your texture.
Another technology we use is photo-scanning. In this technology, we will take great quality images of a product or sample from different angles. We have software that analyzes these images and creates a texture based on the photos that we took. This is illustrated in the image below.
In short, high-quality textures are incredibly important when marketing products where the texture is especially essential to product perception. And walking down the 3D road does not mean you have to give up illustrating your detailed textures – in fact, you can draw even more attention to them and thereby emphasize the essence of the textures in your products.