The popularity of video marketing is no small thing. The video marketing statistics only evolve year by year and keep telling marketing managers to use videos in their marketing more than ever before. Studies suggest that using video in your marketing efforts can increase website traffic.
So, the question is not whether you should use video in your marketing strategy but rather how you get started and which type of video you should go for. Depending on the message you are trying to promote, there are different styles you can choose, which you can read more about in our article: "11 different styles of video that promote your business professionally".
In this article, we'll dive into one of those options; explainer videos. Here are 6 different examples of how some of our clients have communicated their messages, products, and value propositions through explainer videos.
Continia - making expense management easy and understandable
Unless you are in accounting, most people would probably agree that expense management isn't that interesting. If you have a company credit card, you know the hassle of keeping track of your expenses and you probably have an estranged relationship with the finance team that tries to keep track of company expenses.
Continia knows these daily challenges all to well and wanted to create B2B explainer videos for their target audience addressing these common issues surrounding expense management. The explainer video had to be easily understood and with a light tone of voice. Take a look and see how you think they did.
Raptor Services - product recommendation made simple
Raptor Services is a market leader within omnichannel personalization and activating customer data based on data mining, machine learning & algorithms. You can almost hear the complexity coming out of those words.
That's why they wanted to make an explainer video that would eliminate some of the complexity that "data mining" and "machine learning" connote. The style is easygoing and relatable for their target audience; e-commerce managers. The video also enforces the many benefits of personalized recommendations such as increased sales and better use of advertising spend.
Royal Unibrew - The underdog competes against their "Red rival"
Royal Unibrew wanted to come across with a very specific message: "Stronger together". With its almost political sounding message, this creative explainer video was put together using a mix of technologies; animation, voice-over, and real-life filming, making for a unique explanation of what Royal Unibrew has achieved and with which means.
Mixed with a subtle sprinkle of humor about the competition, the result of this explainer video was of another league even though Royal Unibrew thinks of themselves as the underdog of the beverage marketplace.
Schur - flexible packaging solutions
Schur combines their wealth of know-how with state of the art technologies to create the most efficient yet flexible packaging solutions.
In this explainer video, Schur wanted to focus on the fact that effective packaging production doesn't need to compromise your products' ability to stand out as well as communicating the value of getting products to the market faster.
Schur's competitive advantages lie in its full-circle supply chain ranging from packaging prototypes to catchy and creative copy to the actual printing, folding, and stamping of packaging bags.
Vemco Group - Tracking analysis
In this explainer video, Vemco Group wanted to show how new technologies out-compete traditional customer tracking solutions by making data about dressing room and counter ques as well as "dead zones" accessible to the store managers, enabling them to coordinate staff resources in a much more efficient manner.
In conclusion
If you've come this far and seen the explainer video examples provided in this article, you probably recognize the value of this type of video. If you are struggling to communicate your product's value to your target audience or to appear more understandable, funny, entertaining, informative, concise, or plain simple - consider using an explainer video as a part of your marketing mix.