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See how images, film and interactive tools can improve your company
Creating a string of sales tools with beautiful interior and exterior images that make the customers fall in love with their new house.
Company: Nordbohus
Industry: House manufacturing
Country: Norway, Scandinavia
If you work in a house manufacturer company and you're in charge of branding your company, you want to be one of the best on the market.
It is no longer a question of whether to use 3D technology, as it is the most effective and efficient way to brand big companies and most housing companies today do not have the funds to build up an entire new house just to take some high quality pictures. Instead, 3D technology allows you to visualize all different sizes, build-ups, colors, details etc., which is why this technology is often preferred over photos.
If you want to visualize your houses, 3D technology can also benefit you in multiple ways. Potential ways to use it could be 3D images, 3D films, product configuration and AR (augmented reality).
We can help you get everything at once, and the right guidance to find the perfect match for your brand and visualization needs.
Nordbohus decided to get 3D images to visualize their houses, and turn the images into small videos with special effects and movement, and further start developing an Augmented Reality app.
"It helps customers understand how a house looks on their site. This is very hard to imagine without seeing it live on the actual site. It is a great add-on in communication with our customers."
... to be just another house manufacturer company. They wanted to be remembered by their clients, so they in the end would choose Nordbohus over their competitors.
Before starting the process of creating a full marketing package, we had learn more about Nordbohus as a company, asked them what their objectives and goals were, and what kind of message they wanted to send to their customers.
It all started with 28 exterior and 28 interior CGI images, that are now published and in use on Nordbohus’ website, as well as shown in their catalogues. The 3D images were made in the spirit of Nordbohus’ values, wishes and dreams. They wanted dreamy locations, classic Scandinavian style and breathtaking styling, which framed the final 3D images.
Furthermore, Nordbohus wanted to be able to show their houses in a lively way, which included 28 3D films that were added to their website.
Once we have made a high quality 3D model of a product – in this case a house, it is easier to make small videos that show the product from different angles and with movement.
The purpose of making these videos was to make the customers fall in love with the houses. A tour around the house with relaxing music, Scandinavian settings, and a home that the customers can see themselves in.
Nordbohus decided to get CGI stills to visualize their houses, and turn the CGI stills into small videos with special effects and movement, and further start developing an AR app. One of the advantages of taking the extra step to get an augmented reality app is the many possibilities once it is made.
Once you have digitalized your product, it is very easy to make changes in either prices, colors, fabrics etc. Furthermore, once you have taken the step to produce an app, you can develop a whole universe with your products.
You have the background from wherever you want the house to be by using your camera, but you can add any small details on the outside, or interiors such as kitchens, windows, furniture etc. It is a digitalization process and the more you put into it, the more you get out of it. You can start by taking the step towards 3d images, we promise you - you won't regret it!
Go to our industry specific pages where we've collected all the best images, films, and product configuration examples from five different industries: Furniture, Kitchen & Bath, Home Improvement, Industry & Manufacturing, and Prefabricated Houses.
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