NaughtOne designs and manufactures furniture for commercial spaces. Their core beliefs are that designs should be simple, purposeful, and useful, and that the choice of color, fabric, and finish should come as standard. This belief means that nothing from NaughtOne is "off the rack."
To top it off, NaughOne also offers different modular sofas and work desks. These furniture collections don't have a fixed shape or size, and it's up to the specifier—architects, designers, dealers, etc.—to create the unique solution that perfectly matches their client's needs.
"We've had these modular pieces of furniture for years, but we realized that the specifiers often had difficulty understanding and imagining the endless possibilities.
People are becoming used to working with modular sofas for their homes, but when we start talking about how a sofa can work as an architectural piece covering airport terminals, hotel lobbies, or large reception areas—creating spaces within spaces—it becomes challenging to visualize without aid," says Dan Jeffrey, the Marketing & Communications Director at NaughtOne, and continues:
"It was especially challenging for specifiers to imagine the possibilities with our modular table system, Morse, which we released in 2023. A modular table system is a slightly more unusual proposition and much more complex than a modular sofa. Therefore, our global sales team agreed that digital product configurators for four of our furniture collections were required to give the best possible customer experience."
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